Storybrand AI: Make the most of this new marketing tool with tips from a Certified StoryBrand Coach

If you’ve ever sat staring at a blank screen trying to figure out which words to use to talk about the power of what you do, I’m delighted to introduce you to the new StoryBrand.AI tool. In just a few minutes of your time, you can generate a full marketing package for your business, including your StoryBrand Brandscript.

What? A full marketing package?! Yes, indeed. I’m talking your complete BrandScript, website copy, a tagline for your business, email sequences, sales scripts, video scripts, product descriptions, social media posts and more! It is now easier than ever to create marketing materials that will truly connect with potential clients.

At the heart of the StoryBrand approach to marketing is the commitment to CLEAR, engaging messaging for your business.

Here’s the catch – no matter how good an AI tool is, your results will depend on the quality of content you put in there! 

As a Certified StoryBrand Coach, I can help you get the most out of this tool -so your messaging is exactly what you need to attract great fit clients, AND you know how to bring it all to life for your brand!

What is the StoryBrand Framework?

Have you ever landing on a site and felt muddled? Confused? StoryBrand can take you from messaging that makes site visitors scratch their heads, to marketing copy that makes them click BOOK NOW. If you haven’t encountered StoryBrand before, let me take you through the basics here. Developed by Donald Miller, the StoryBrand framework is built around 7 key elements of the customer’s story. 

1. The Character: Your customer, who has a problem they need solved.
2. The Problem: The external, internal, and philosophical obstacles in their way.
3. The Guide: That’s your business—offering empathy and expertise.
4. The Plan: A clear, actionable path you lay out for them.
5. The Call to Action: What they need to do next to move forward.
6. Avoiding Failure: Showing what’s at stake if they don’t act.
7. Achieving Success: Painting the picture of the happy ending they’ll experience.

Each element on its own may not seem like much, but when you put them together? MAGIC. StoryBrand gives you a clear, engaging message to market your products or services.

Your BrandScript based on these 7 elements becomes the foundation for your website copy and all of your marketing materials. Ultimately, your BrandScript transforms how you talk about what you do! 

If you’ve read the original 2017 book Building a StoryBrand: Clarify Your Message So Customers Will Listen, you’ll be glad to hear there is a brand new edition with more in-depth teaching on the elements of a successful BrandScript and expanded examples to learn from: Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen.

Can you develop your own BrandScript?

With the new Storybrand.AI tool, yes! Will it be perfect in every way? Maybe. For AI to work optimally we have to input the right elements. This is a brand new tool, and it’s only going to get better in the coming year(s). 

For best results, you’re going to need an in-depth understanding of your customer persona. Hiring a StoryBrand coach means you will have the guidance you need to make sure your results are fine-tuned to perfection!

I was a StoryBrand fan long before AI. My early efforts were based on the principles shared in the book. They were good, but not as good as they could have been! When I finally became a Certified StoryBrand Coach, I discovered just how many things I was getting wrong! Just little things that weren’t quite right… but together they meant that my marketing efforts weren’t as effective as they could have been.

Now with years of experience helping clients with their Brandscripts, I often see the mistakes I used to make repeated.  Common StoryBrand mistakes include:

• focusing too much on your brand instead of your potential clients (i.e. what you can do for them vs what they are feeling & needing)
• failing to clearly articulate the problem your potential clients are struggling with, or wanting to use several problems at once
• not emphasizing the role of the guide, or falling into presenting yourself as the hero of their story
• lacking a clear call to action (many of my clients feel wary of seeming too pushy with a BOOK NOW button), and
• not addressing the negative stakes if they do NOT hire you or buy your product and instead wanting to only focus on client success.

What can the StoryBrand AI tool do for your business?

So much! And it’s going to keep expanding with more great possibilities. With a 7-day free trial, you can dive right in and start creating all your marketing collateral! As of now, you can generate:

• StoryBrand BrandScript
• Tagline for your website & marketing efforts
• One-Liner to use when you’re talking about your work at networking events, new client consults & more
• Sales letters to craft emails promoting your products and services
• Website wireframe with AI-generated website copy and even a proposed home or sales page structure / layout!
• Lead Generator Ideas & PDFs so you can build your mailing list
• Video Scripts to promote your services
• Packaging Copy for those of you with products for sale
• Porduct or service descriptions so you can describe your offerings in a way that engages instead of overwhelms or confuses.

The sky is the limit in terms of what you can actually DO with these to grow your business. And they are DONE AND READY FOR YOU TO USE! No more endless to do lists…

Tips to Get the Best Results from StoryBrand AI

The following are best practices to improve your results from the StoryBrand AI tool.

Clearly define your brand message

As you go through the Storybrand.AI tool, it will ask a series of questions to develop your brand messaging. To answer these, you need to understand your ideal customer, what they struggle with & feel. Take the time to answer each prompt thoughtfully. The more time you take to reflect & provide in-depth responses to the prompts, the better your results will be.

Treat the Storybrand.AI results as a first draft, not final results

You’re going to be amazed by the results of the StoryBrand AI tool, but don’t hesitate to treat it as a FIRST DRAFT.  The tool allows you to edit your results directly on the screen so you can fine-tune concepts and get rid of generic language. Don’t be afraid to try it several times with variations on your input to compare results!

Customize the results to match your brand voice

It’s so important to ensure your marketing materials feel 100% like you.

A few years back I hired a company to help me with some copywriting and they did a HORRIBLE job.  I knew that I couldn’t use anything they had developed because it would harm the friendly, supportive relationship I have with my wonderful clients.

Let’s be real here, even the best AI tool can’t fully capture your brand voice without a lot of training (though it will likely do a better job than that company did for me!). Try reading your results out loud. Does it feel like you? A few adjustments to word choices & tone can make all the difference between a good BrandScript and a GREAT BrandScript.

Make sure you have the support you need to implement all the great new content you generate

Even with all the awesomeness that AI can offer, it’s still a bunch of blank boxes you need to fill in to get your results.  That can feel daunting for most of us, and the results you can can feel even more overwhelming when you don’t actually know what to DO with them.

Consider hiring a StoryBrand coach to use the AI tool together and/or get support with implementation so you get the best possible results.

How a Certified StoryBrand Coach Can Help.

Getting great results from the StoryBrand AI tool starts with knowing your audience and nailing down your message. Here’s how I can help:

A good BrandScript starts with a strong foundation

Understanding Your Audience: We’ll get super clear on who your ideal customer is, what they want, and what’s getting in their way. We’ll define your customer’s primary goal and the challenges they face.

When I first begin working with a client, often they want their ideal customer to be a far broader niche that we should be using such as “pregnant women”, or “new families”. Understanding the nuances of the people you are truly targeting within those broader niches is one of the most important aspects of developing a successful BrandScript. You have to know who you are actually trying to reach! A good BrandScript should help you reach not only MORE clients, but the RIGHT clients.

Refining Your Message: I’ll help you articulate your brand’s unique voice and value so the AI tool has strong inputs to work with. Along with your customer persona, I’ll help you identify the best empathy and authority elements to include to show why you’re the right choice, along making sure you’re choosing the right call to action for clients to hire you. Together, we can fine-tune the results the AI tool provides to make them perfect.

Having a coach means you’ll end up with a BrandScript that feels authentic and resonates with your audience.

Now it’s time to implement your StoryBrand.AI tools in your business

Once you have your BrandScript, you’ll need to bring it to life across your brand. The StoryBrand AI tool can help you create a ton of marketing materials, but I’ll help you make sure they’re truly effective.

StoryBrand Website Copy: You’ll be thrilled to know that the AI tool can generate headlines, calls to action, and body copy based on your BrandScript. No more staring at the blank page! That said, your copy will need to be fine-tuned to match your brand personality. Also, we need to refine your copy to match your SEO (Search Engine Optimization) goals so that your site can actually show up in search results!

Email Marketing Campaigns: Do you have an email list? Emails are a powerful way to nurture leads and build trust. The AI tool can:

• Draft welcome emails and follow-up sequences.
• Suggest subject lines to increase open rates.
• Draft sales emails for specific promotions or events.

When you work with a StoryBrand coach, we’ll tweak these drafts to ensure they align with your brand voice. Next, you need to set them up on your email marketing tool such as Active Campaign, Mailerlite or Kit. Your StoryBrand Coach can help!

The Perfect Giveaway PDF to Build Your Mailing List: When you grow your mailing list, you have an ever expanding base of potential clients to market your services to! generating ideas for valuable offerings. The AI tool can help you generate ideas for your giveaway PDF and even develop the copy for it! Your StoryBrand coach can help you format it into a beautiful, branded giveaway!

Plus… taglines, service and package names, social media copy & more.

Ready to Tell Your Brand Story?

The StoryBrand AI tool is a game-changer, but it’s even more powerful when you have a coach to guide you. If you’re ready to create marketing materials that connect with your audience and grow your business, let’s work together. Together, we’ll make sure your story is one your client can’t resist.