Defining Your Niche
“If you don’t have the guts be a meaningful specific, why do you think you can succeed as a wandering generality?” Those words of wisdom came from Seth Godin and a podcast interview with Amy Porterfield of Online Marketing Made Easy. I listened to it a few days ago as…
Read More
How to safely research domain names
So you thought of your perfect domain name. Great! Innocently, you hop online to see if it is available. You’ve heard a lot about GoDaddy as a host so you use their domain search tool to see if it is available. Seems like a perfectly reasonable thing to do, right?…
Read More
Black Friday
I’m not big on going to the malls for Black Friday. In fact, this is my first official American thanksgiving in over 16 years, having just moved back to the US as a family. While I don’t need another sweater, I am enticed by all the deals showing up for…
Read More
How to be a LGBTQ+ ally with your website
I invite each and every one of you to take a moment to do a Google search right now. Open a new tab in your browser, and type in “Doula + your city”, or midwife, or childbirth services. If you are straight, and married, you are likely to quickly find…
Read More
Warm, connected and well cared for: Building relationships with your website
You know how sometimes someone’s words just open up a whole new framework of understanding? I totally love that feeling of someone articulating an idea that I know in my belly but haven’t yet truly put into words… While driving to school pick up on Tuesday afternoon I was listening…
Read More
My new love: Marvelous Maca Bliss
I have never been a coffee drinker. As a child, I hated the smell and would go to the opposite end of the kitchen to avoid the smells wafting from my parents’ mugs. As an adult, I ADORE the smell, and have even come to love the taste – maybe…
Read More
Considering building your own website? Here are 6 questions you should answer first.
As a website designer (aka website doula…) I get the calls from the doulas who are ready to throw in the towel after months of wasted time trying to figure out whatever website platform they have chosen. I get the calls from the doulas whose websites have been live for…
Read More
Rock facebook and instagram with these free trainings & apps
So I’m new to living in St Paul, having recently returned to the USA, and this is my first time living in an urban area in over a decade. One of the things that really excites me about living in a urban center at this point in my life is…
Read More
Informed Consent, Your Website, and Privacy Legislation
WARNING: This is not a juicy, warm, lovely blog post. It’s downright overwhelming and will likely make most of you want to stick your heads in the sand. I get it. I feel the same. But it’s important. So please read it… and make an informed decision for yourself.…
Read More
How to get unstuck with writing your doula website content
Stuck at 6cm… While I haven’t attended any births in the past few years, I see women get stuck at 6 cm all the time as a Website Doula. It goes like this: Susie the Doula starts out feeling super confident about writing website content and building her site. A…
Read More
Modern Web Design for Millenials
If you are a a doula or midwife today, the bulk of your client base is currently in the age bracket known as Millennials, new parents between the age of 18-34. also known as Generation Y or the Net Generation. They grew up with technology and the internet and are…
Read More
How to Lower Your Bounce Rate
The bounce rate is one of the more alarming aspects of google analytics for your doula website and can send those who are paying attention to their analytics into a tailspin of worry… A “bounce” happens every time someone visits just one page on your website, or left your site…
Read More