Many years ago my dear husband took an advanced networking and business skills training. He was looking to translate his international non-profit skills into a new sector, and find effective ways to communicate his worth to potential employers. He was gifted with an incredibly simple, but invaluable teaching that has been of tremendous value on my own path as a childbirth educator, birth doula, and now website designer.
The secret to new doula clients?
They Want You To Be Good
Here's the deal>>>
When a trusted friend or care provider mentions your name as a good fit for them the first thought of your potential doula clients is something like "Great! We trust their opinion. We can't wait to meet her."
When a family finds your website online while searching for help and they like what they see, your potential doula clients are thinking: "Great! We think she may be the right one for our needs. We certainly hope so!"
When they hear your knock on the front door as you arrive for a free initial doula client consultation, they take a deep breath before they open the door and think "Oh I hope she's perfect for us."
Again... They Want You To Be Good
I want you to really let that sink in. When potential doula clients first interact with you their overwhelming hope is that you will be the right fit for their needs. They are not talking with you with judgment or distrust. They have reached out because they truly hope you will be the practitioner that can best can help them.
Your Best Strategy for New Doula Clients
So what does this secret that mean for you?
More than anything the families seeking your care want to find their ideal care team so that they can stop searching and simply enjoy getting the support they need. Your job is to meet them there, helping them to 100% recognize you as that ideal fit.