Website Design for Birth Centers + Midwives

Is your midwifery practice or birth center ready for a new website?

Midwife and birth center website design is one of my favorite things to do.  Whether you are a home birth midwife, birth center midwife, or hospital-based midwife, your website needs to help you connect with the families who would benefit from midwifery care.

You need a custom midwife or birth center website design that easily establishes trust and attracts your "perfect fit" families who will best benefit from midwifery care.

When families are deciding where - and with whom - to give birth, especially with a first baby, it is important to make an excellent first impression. Your midwifery services website needs to feel professional, engaging, and warm. Their experience navigating your website and learning more about your midwifery services or birth center will help to define their impression of how it will feel to give birth in your care.

In my years of experience in the birth world and having built countless midwifery websites, I know that as a midwife you would most likely rather be welcoming a sweet baby into the world than trying to make your website work the way you need it to. That's why I am here as your Website Doula with warm, heart-centered design for your midwifery practice or community birth center.

One of the challenges of having a midwifery business is that clients only work with you so many times, and at least 10 months between each baby! This means you need to consistently attract new families to maintain a full practice. Your new midwife website should convey the value & impact of midwifery care and help you build trust with new families seeking your services.

Having a website that shows up well in search, builds trust in your care, and enables them to take the next step to hiring you as their midwife makes all the difference.

Your Midwifery or Birth Center Website can include:

Free giveaway

Including a free giveaway connected to your mailing list and/or an email sequence is key to building your client mailing list and increasing community awareness of midwifery care and your broader spectrum of care such as preconception, IUI, and GYN care. This may also include a practice overview PDF for prospective clients.

Book appointments online

We make sure it is easy for clients to find the BOOK NOW button & have a smooth experience scheduling their next prenatal appointment.

Your website should also make your administrative responsibilities as a midwife EASIER.  From booking calendars to frequently asked questions, your midwife or birth center website can truly be an ally to your practice.

Feature your team & services

Does your birth center have a team of midwives and other wellness practitioners? We'll design a user-friendly team page on your website to feature their photos, bios, and booking links.

Your bio(s) will be designed to build connection, trust, and encourage site visitors to take the next step in working with you.

Show up in search

What if pregnant families could easily find you in search, learn about midwifery care, and book an initial session or request more information all while you are attending a birth?

You can show up wide range of terms - not just midwife or birth center, but also specialty areas such as LGBTQIA+ family care, water birth, IUI, preconception care, fertility, twins, contraception, pap smears, pregnancy loss, teen pregnancy & more.

plus... all the creative ideas we'll come up with together!

Sarah Juliusson The Website Doula sitting on couch with laptop looking at camera and smiling

Are you ready to launch your new midwifery or birth center website?

Like so many in the birth field, I came very close to becoming a midwife myself. I completed midwifery training at Maternidad La Luz in El Paso, TX and a MSN in Perinatal Nursing at the University of Texas (Austin) with grand plans to become a hospital-based Certified Nurse Midwife (CNM). Then, as often happens, my first son was born, and everything changed...

While becoming a midwife was not the right path for me, I love supporting your vital work with families with beautiful new midwifery website designs!

Imagine you are newly pregnant and researching your options for care. You've heard about midwives, but need to learn more about how they work & what to expect. Would your midwife website answer their questions? Build trust in your capacity to support them? Engage and inspire a sense of connection and excitement to learn more?

I've seen a lot of midwife web designs, and too often they are DIY and clunky, difficult to navigate and find key information, and lack the clean, modern design that today's families expect. If families are going to find their perfect midwife, they have to be able to recognize you through your website!

If you want to stand out as a top choice for midwifery care in your community, you need a site that truly reflects your practice approach and personality.

Take a look at some recent examples of midwife and birth center website examples I have designed and developed in recent years.

Ready to explore options? Book a free consult and let's have a conversation.

- Sarah Juliusson, the WEBSITE DOULA

Midwife, Birth Center & Holistic Pediatrician Website Design Examples

Rock Your Midwife or Birth Center Web Design

How long will a good website last for my business?

I met with a potential client recently. Built in 2017, her site has reached a point where it is time for a website refresh. The technology is no longer current. The backend has tools she’s no longer using. There is information that no longer matches her services. Photos of her young kids who are now…

Read More about How long will a good website last for my business?

Warm, connected & cared for: Building relationships online

By the time potential clients contact you for an interview, they should already be coming from a place of connection and excitement to work with you. They are already well down the pathway to wanting to hire you.

Read More about Warm, connected & cared for: Building relationships online