Is your birth or postpartum doula practice ready for a new website?
If you are a birth or postpartum doula, likely you chose a doula career because of your love of birth and/or squishy adorable babies & supporting new families through this magical time of pregnancy, birth and new parenthood.
And then, at some point, you realized you also had to treat this as a doula business. You worked on your website, extended your referral network, and perhaps even have grown into a collective or a doula agency with a whole team of doulas!
How do your doula clients find you? Is your practice full, or are you at 75% of your ideal client load? Are you bringing on new team members to meet the growing demand? Do you love it when people say they found you through your current doula website, or does it make you cringe with embarrassment?
I was a doula and childbirth educator myself for over 20 years, so I understand both the marketing challenges and the variable flow of clients from month to month. Part of my goal as your Website Doula is to ensure you have a steady stream of high-quality new client inquiries so you can breathe easy and focus on the doula work that you love.
Your Doula Website can include:
You need a custom doula website design that easily establishes trust and attracts your "perfect fit" therapy clients who will best benefit from your care.
What if new doula clients could easily find you in search results, learn more about your doula services and specialty areas, and book an initial session or request more information all while you are busy with clients?
Your website should also make your administrative responsibilities as a doula easier. From booking calendars to frequently asked questions, your doula website can be an ally to your practice rather than a hindrance.
Including a free giveaway connected to your mailing list and/or an email sequence is key to building your mailing list and increasing community awareness of all you have to offer. This may also include a practice overview PDF for prospective clients.
We make sure it is easy for clients to find the BOOK NOW button & have a smooth experience booking a free consult with you to learn more and HIRE you!
As well, a robust "what to expect" FAQ will ensure they have the info they need about your approach to care and specialty areas as a birth or postpartum doula.
Does your doula agency have a team of therapists and other wellness practitioners? We'll design a user-friendly doula team page on your website to feature their photos and bios and ensure that potential clients understand how your doula matching system works.
Through your site content or a blog strategy, we will strive to help you show up well in search results for a wide range of terms - not just birth doula or postpartum doula, but also specialty areas such as care for LGBTQIA+ families, full-spectrum doula care, childbirth classes and baby care workshops, high-risk pregnancies, home birth, water birth, twins, and more.
plus... all the creative ideas we'll come up with together!
Are you ready to launch your new doula website?
If your doula business is ready to grow, or you are simply done with DIY and ready for a professional, effective doula website, I'm ready to help. To get started & explore your options, book a free consult with me. I look forward to our conversation!
- Sarah Juliusson, the WEBSITE DOULA
Rock Your Doula Website
Simple Logo Design: 6 Common Design Mistakes
As a web designer I have seen A LOT of logo drafts. While I do not do graphic design myself, my web design clients who choose to have an image-based logo often present me with various iterations of their concept needing feedback. Sometimes we get caught up in our ideas of all the symbols that…
Birth and Postpartum Doula Website Design
BIRTH DOULA WEBSITE DESIGN GALLERY Since my business name is literally The Website Doula, as you might guess I do a lot of website design work with doulas! I was a birth doula myself for over 20 years, so I have a deep understanding of this role, birth doula business marketing needs, the unique birth…
Rock your resources page
Oh the resources page… Perhaps the most under-utilized page on doula websites, usually consisting of no more than a list of linked resources for pregnancy and birth. But isn’t that what a resources page is SUPPOSED to be, you ask? Well yes, and no. Yes, you want to provide great resources to site visitors and…
Common Doula Website Design Mistakes
Why isn’t my site working for me? This is one of the questions I got asked in my 2017 website questions survey, and while she was directing the question to her specific site my answer is to all of you. By identifying common doula website design mistakes, hopefully you can identify a few good tweaks…
Six Good Reasons to List your Fees on your Doula Website
I’m amazed what a hot topic this question is on many online support forums. Over and over again I see the question posted – “Should I list my fees on my website?” As a website designer and developer, a lot of my clients share this question. It seems like a pretty straight forward topic, but…
Do you need a new website for your doula business?
With over ten years of self-employment as a birth professional, I’ve found that websites seem to go in a 2-3 year cycle. I’m usually very happy with my website for a year or two, and then one day I wake up and want to change – NOW. It is pretty normal to find the desire…