THE WEBSITE DOULA BLOG

One of the best ways to uplevel your wellness website is with a fantastic brand photo shoot. Let’s face it, stock photos for health and wellness professionals are limited enough that you often see the same photos over and over again on every other practitioner’s website. If you want to stand out and feel unique,…

How does your website work for you? I mean really WORK… Does it lead to the sound of “crickets” in your business, or a steady flow of awesome client inquiries who become beloved clients? TRUTH: Your website is the key link between your holistic practice and all the lovely people out there who would love…

It is my belief that a website is best used as a living, active tool in support of your wellness business.  A well-designed website will actually help potential clients take the next steps to learn more about your care. If you offer free consults as a pathway to convert warm leads into clients, here are…

We focus so much on building our lovely websites that it may come as a surprise to realize you’re not quite sure how to take down a website! I got the loveliest email from a longtime client last week. She is ready to retire, and it is much-deserved after many many years supporting her community.…

If you’re a health and wellness professional, whether you’re a doula, chiropractor, yoga teacher, birth center or wellness clinic, you likely have been through a lot of possibilities for your business and domain name. Now that you have a great idea you have to see if the perfect domain name for your holistic business is…

I’ve seen a lot of doula websites in my years as a birth professional and website designer, and unfortunately a lot of them are almost exactly the same. Sure, the colors, logo & photos might vary, but the actual content tends to be boringly standard and predictable. While this might give an accurate idea of…

I want you to take a moment and consider the things that turn you OFF when you’re cruising the internet looking for a service or product. Slow loading pages or images? Yep. Broken links? Most definitely. A security certificate warning? I won’t even try to open the site. Incorrect or out-of-date information? It makes me…

*While I wrote this post specifically for health coaches, the lessons below are equally applicable to just about any wellness practitioner and entrepreneur. If you’re a doula, therapist, acupuncturist, or chiropractor, you can keep reading as well! So you’re a health coach! There are a lot of steps between being a brand new health coach…

More often than not, I get a new client calling me for help building their new website who has a fantastic creative name for their business that has only one major catch: <em>The domain name is not available.</em> Perhaps someone else is using it for their domain, or often an individual or company has purchased…

Choosing fonts for your doula website can be crazy overwhelming. Not only are there gazillons to choose from, but you also have to ensure that they are a) legible, b) affordable, c) match your brand, and d) web-friendly. As The Website Doula I definitely have some favourite sources of quality fonts, including Font Squirrel and…

Hey everyone! So I was antique shopping one day last fall (back when we could randomly wander into shops and browse for hours – remember that?!) and in the very back of this shop I found a clothing rack. And on that rack was what is best described as a magical tunic. It is crazy…

If you are a wellness or holistic practitioner, such as a doula, chiropractor, midwife, acupuncturist or therapist, you are likely looking for a website host that will provide great tech support, not oversell you on hosting packages you don’t need, and that will keep your website safe & sound. So many wellness practitioners I meet…

Whenever I meet with a potential client who is just starting out in their practice, the question “Do I really need a website?” inevitably comes up. There are SO MANY “should haves” when you’re just starting out – from business cards to social media, and of course a website… Then the website brings up 1001…

So there are all kinds of people who are looking for your business, right? Let’s talk about how to reach potential clients who are just in the early informational stages and exploring options. They want to get a bit more information, and have a question – or five… They have a sense that they’d like…

I took a writing course this fall learning about memoir writing as a woman and mother. This was something new for me… I can write an informational blog post with ease, but taking my thoughts & experiences and translating them into memoir form was, to say the least, challenging. As we dove into exploring writing…

I invite each and every one of you to take a moment to do a Google search right now. Open a new tab in your browser, and type in “Doula + your city”, or midwife, or childbirth services. If you are straight, and married, you are likely to quickly find language & imagery on these…

WARNING: This is not a juicy, warm, lovely blog post. It’s downright overwhelming and will likely make most of you want to stick your heads in the sand. I get it. I feel the same. But it’s important. So please read it… and make an informed decision for yourself. Y’all put a lot of effort…

The about page is one of those that too often feels like an after thought on wellness websites, much like the resources page. (See my guide to your resources page here!). The standard format seems to be a quick introductory paragraph, a list of trainings & credentials, and perhaps a photo or two. While the…

The mere logistics of getting started with your website journey can feel completely overwhelming at the beginning. If you’ve seen someone on a forum casually mention “registering a domain name” and you’re not even sure what a domain name is, or how to register one, let alone how to choose a domain name or connect…

There is this moment in the journey of birthing a new website as we seek design inspiration and just the right blend of elements. It happens with every single website I help design. It feels a lot like that moment when a labouring mom is 8cm and things really get moving… We begin with ideas,…