THE WEBSITE DOULA BLOG
Storybrand AI: Make the most of this new marketing tool with tips from a Certified StoryBrand Coach
If you’ve ever sat staring at a blank screen trying to figure out which words to use to talk about the power of what you do, I’m delighted to introduce you to the new StoryBrand.AI tool. In just a few minutes of your time, you…
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Doula Jobs: Launch your doula business or find a doula job with an agency (Updated for 2025).
Over my 30 years in the birth world I have met a LOT of new doulas. Many thrive, going on to have successful doula businesses for decades or expanding their skills set to also serve families as midwives, lactation consultants, doula trainers, therapists and more.…
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What to do with old blog posts
Do you have a blog? Is it a really really old one that you’ve never updated? Are there posts on there that are now out-of-date or no longer represent your approach or offerings? You’re not alone! I’m here to show you how to update old…
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How to use local citations to boost your website SEO
Search engine optimization just keeps changing… As a local business owner, one of the tools you may not yet be using to grow your search rankings is local citations. I’ve just started offering this as a new service, so thought I’d share more about the…
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Simple Website Design for Health & Wellness Business Owners
Hot tip: While your health and wellness business may have a bounty of amazing services & resources to share, you need a simple website design to convert visitors into clients. Don’t worry, simple website design doesn’t mean basic, or boring. It means we’re making it…
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8 Features the Best Health & Wellness Websites Use to Attract New Clients
Do you love that feeling of waking up in the morning and finding new bookings for your health and wellness business that came through your website? If that isn’t happening for you (yet!), then keep reading! In the competitive landscape of local wellness businesses today,…
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Including client reviews on your website: How to use testimonials to get more clients and show up in search
Do you have client reviews on your health and wellness website? What about on your website home page? Client testimonials are a great way to enhance your ability to connect with potential clients and even improve how you show up in search! I very often…
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Is it time to redesign your website for your wellness business?
Did you wake up this morning, look at your website, and just feel “blah”, or even release an outward groan… Building a website is a big investment of time and money, and when we publish our new site we of course want it to last…
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Your Wellness Website Brand Photo Shoot
One of the best ways to uplevel your wellness website is with a fantastic brand photo shoot. Let’s face it, stock photos for health and wellness professionals are limited enough that you often see the same photos over and over again on every other practitioner’s…
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Simple Trick for Google Reviews
Having a Google+ Business Profile with glowing reviews is a great way to boost your wellness website rankings, allowing for an additional way for your site to show up in local search. (Here is my tutorial on how to create a Google+ business page for…
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Crickets or Cha-Ching? The True Cost of a Bad Website
How does your website work for you? I mean really WORK… Does it lead to the sound of “crickets” in your business, or a steady flow of awesome client inquiries who become beloved clients? TRUTH: Your website is the key link between your holistic practice…
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10 best Chiropractor Website web design tips that make the difference.
The best chiropractic websites both inform and inspire, expanding people’s awareness of what chiropractic has to offer and leading them to book their first chiropractic visit & adjustment. How do new chiropractic patients find your clinic? Word of mouth referrals? Advertising? Insurance? What about your…
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Your Google Business Profile: A Guide for Doulas. Updated for 2024!
Do you have a Google Business Profile for your birth or postpartum business yet? If you are a doula, lactation consultant, newborn care specialist, placenta encapsulation specialist, childbirth educator serving local clients and you don’t yet have a FREE Google profile you’re missing out! I…
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10 Ways to Improve Your Blog Traffic
If you have a blog, most likely your focus is usually on what your next post is going to be about – and when you’re going to find the time to write it! You write a post, you optimize it, choose the perfect featured image,…
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Warm Leads: How to use your website to convert leads into awesome new clients
It is my belief that a website is best used as a living, active tool in support of your wellness business. A well-designed website will actually help potential clients take the next steps to learn more about your care. If you offer free consults as…
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Why your Website Needs a Privacy Policy
As a health and wellness provider, you are deeply invested in the quality of care you provide your clients. Whether you are a midwife, chiropractor, reiki master, or postpartum doula, you hear countless deeply personal stories in the course of your care. Whether or not…
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How to Take Down a Website
We focus so much on building our lovely websites that it may come as a surprise to realize you’re not quite sure how to take down a website! I got the loveliest email from a longtime client last week. She is ready to retire, and…
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Free & Paid Stock Birth and Postpartum Photo Sources for your Website (Updated 2024)
Let’s face it – there is a wide range of truly bad stock photography out there readily available for you to illustrate doula care on your website. Cheesy, unrealistic, excessive pregnant glow, and Very limited diversity represented in ethnicity, and LGBTQI+ families. Most photos of…
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