Doula Business Tips

Whether you want to turn doula work into your full-time career or land a contract doula job with an agency, this post is your starting map. Over decades in birth work, I’ve seen doulas flourish and stall — it often comes down to strategy, clarity, and the guts to try. In what follows, I walk…

Is there a local baby or maternity fair coming up in your region? Tables can be expensive, so it’s important to make an informed decision if this is the right investment for your doula business. If you DO decide to purchase a booth, we’ll explore ways to make sure your birth or postpartum business booth…

The original post below was written 12 years ago when I still had young kids and was still attending births along with being The Website Doula. Being a doula and mom was a blessing in so many ways, but also really hard sometimes… When I first wrote this post, it was 2013, and the kids…

Root & Rise Doula, First Light Birth Co., Cozy Doulas… there are SO many possible doula brand names to choose from! Your business name should reflect your values, resonate with your target audience, and stand out in the crowded doula market. So how to choose the right one? In this guide, we’ll explore how to…

I’d like to introduce you to Thrivecart, the best shopping cart tool out there. While there are loads of benefits, at the heart of are these two simple facts: Here’s what you need to know about choosing ThriveCart for online sales as a health and wellness business owner: ***When you purchase Thrivecart through my affiliate…

Do you have a Google Business Profile for your birth or postpartum business yet? If you are a doula, lactation consultant, newborn care specialist, placenta encapsulation specialist, childbirth educator serving local clients and you don’t yet have a FREE Google profile you’re missing out! I know some of you are already ROCKING your profiles with…

Way back when I started my life as a self-employed doula and a childbirth educator, a tiny business card was all I needed. It was a standard VistaPrint design (the funkiest one they had), and included my Name, Services, Phone Number, Email, and Website. Full colour on the front, blank on the back. Old school…

If you are a practicing birth or postpartum doula or midwife today, the bulk of your client base is currently in the age brackets between the ages of 20-45. They grew up with technology and the internet and are considered to be “digital natives”, and tend to be both highly dependent and extra savvy in…

Building an effective doula website isn’t just about having a cute logo or snazzy colors. For birth and postpartum professionals, a well-crafted online presence means the clients you are meant to serve can find you online & feel excited about hiring you. With this guide, I’ll walk you through how to choose the perfect website…

Did you wake up this morning, look at your website, and just feel “blah”, or even release an outward groan… Building a website is a big investment of time and money, and when we publish our new site we of course want it to last for as long as possible! Here’s the catch: websites seem…

Is competition really an issue in the doula world? It seems that the answer depends on who you ask.   There do seem to be some communities where competition, at least as it might be experienced in a negative way, simply doesn’t come into play.  Perhaps your birth community is extraordinarily supportive with shared referrals, community…