Doula Business Tips

Are you a new doula, or growing your doula practice or agency? I’ve been there! I was a doula and childbirth educator for over 20 years, and started long before there existed any doula-specific business resources or web designers!

I made a LOT of mistakes, and thankfully learned from them… It is my pleasure to now share doula business tips on marketing, doula business cards, finding your niche & more.

motherhood and doula care

Being a Doula and a Mom: 5 Lessons Learned the Hard Way

The original post below was written 12 years ago when I still had young kids and was still attending births along with being The Website Doula. Being a doula and mom was a blessing in so many ways, but also really hard sometimes… When I first wrote this post, it was 2013, and the kids…

excited woman at her computer upon discovering her dream doula business name idea

Doula Business Name Ideas: How to find & choose the best name, plus 50+ brand name ideas to get you started!

Starting your doula business is exciting, but choosing the right brand name can feel overwhelming. Your business name should reflect your values, resonate with your target audience, and stand out in the crowded doula market. In this guide, we’ll explore how to generate plenty of ideas for your doula business name using AI, and how…

couple on couch with credit card and tablet ready to purchase services online

Thrivecart Review for Health & Wellness Business Owners: 2025

I’d like to introduce you to Thrivecart, the best shopping cart tool out there. While there are loads of benefits, at the heart of are these two simple facts: Here’s what you need to know about choosing ThriveCart for online sales as a health and wellness business owner: ***When you purchase Thrivecart through my affiliate…

google business page tutorial

Your Google Business Profile: A Guide for Doulas. Updated for 2025!

Do you have a Google Business Profile for your birth or postpartum business yet? If you are a doula, lactation consultant, newborn care specialist, placenta encapsulation specialist, childbirth educator serving local clients and you don’t yet have a FREE Google profile you’re missing out! I know some of you are already ROCKING your profiles with…

doula business cards

Your Doula Business Cards for 2025

Way back when I started my life as a self-employed doula and a childbirth educator, a tiny business card was all I needed. It was a standard VistaPrint design (the funkiest one they had), and included my Name, Services, Phone Number, Email, and Website. Full colour on the front, blank on the back. Old school…

Is your web design dated? Here are 7 simple ways to update your online presence.

If you are a practicing birth or postpartum doula or midwife today, the bulk of your client base is currently in the age brackets between the age of 20-45. They grew up with technology and the internet and are considered to be “digital natives”, and tend to be both highly dependent and extra savvy in…

the ultimate guide to doula website design text on bright background

The Ultimate Guide to Doula Websites

Building an effective doula website isn’t just about having a cute logo or snazzy colors. For birth and postpartum professionals, a well-crafted online presence means the clients you are meant to serve can find you online & feel excited about hiring you. With this guide, I’ll walk you through how to choose the perfect website…

Doula providing back support to woman in labor and partner

Doula Jobs: Launch your doula business or find a doula job with an agency (Updated for 2025).

Over my 30 years in the birth world I have met a LOT of new doulas. Many thrive, going on to have successful doula businesses for decades or expanding their skills set to also serve families as midwives, lactation consultants, doula trainers, therapists and more. Others, however, have struggled to grow their business and make…

do you need a new website

Is it time to redesign your website for your wellness business?

Did you wake up this morning, look at your website, and just feel “blah”, or even release an outward groan… Building a website is a big investment of time and money, and when we publish our new site we of course want it to last for as long as possible! Here’s the catch: websites seem…

stock photos for your doula website

Free & Paid Stock Doula Images for Birth and Postpartum Doula Websites (Updated 2025)

Let’s face it – there is a wide range of truly bad doula images out there on stock photo sites readily available for you to use on your doula website. Cheesy, unrealistic, excessive pregnant glow, and Very limited diversity represented in ethnicity, and LGBTQIA+ families. Most photos of birth involve a health care practitioner &…

HOW CAN I HELP YOU?

doula website design (6)

I do my best to include helpful posts for your online strategy and your holistic business. Whether you are a midwife, chiropractor, doula, or non-profit / advocacy organization, you will find tips & tricks to improve your website and use it as a creative tool to get more clients.

Have a topic you'd like to learn more about? Email me at info@thewebsitedoula.com and let me know!

Sarah

HOW CAN I HELP YOU?

Hi there, I’m Sarah Juliusson, and yes I really am a Website Doula. I support your practice growth with creative website design, seasoned business guidance, and plenty of great resources to help you find your way. With 13 years in web design, and another 20+ years as a health & wellness pro, I believe in the value of your work as much as you do. Explore your options for a custom website today.

- Sarah Juliusson (she/her), the WEBSITE DOULA