Blogging Strategy

As a wellness business owner you may be wondering if you should start a blog? While blogging has changed considerably in recent years, one thing remains true – it is an amazing tool to grow your online presence. You’ll find posts addressing the questions I hear over and over again from my web design clients: Is blogging worth it? How will blogging help me grow my business? How to find good blog topics? Will blogging help my SEO? You’ll find the answers here!

Don’t want to blog? Don’t! There are plenty of other great marketing strategies to engage in – but if you enjoy writing, and you want to build your reputation as an expert & offer solid value to your audience, blogging is an excellent tool to grow your wellness business.

Give your blog some love - text on purple watercolor background

10 Ways to Improve Your Blog Traffic

If you have a blog, most likely your focus is usually on what your next post is going to be about – and when you’re going to find the time to write it! You write a post, you optimize it, choose the perfect featured image, share it on socials or your newsletter, send clients the…

chatGPT health and wellness blog

Rock your health and wellness blog & social media with ChatGPT (with these tips to make it better!)

Are you struggling to get out a new health & wellness blog post? Stuck figuring out what to say on a social media post? Need to generate client handouts and feeling overwhelmed by the task? There’s a new AI kid on the block: ChatGPT, and it’s all the rage. It’s really impressive, actually. I’ve tested…

reasons to have a blog

Top 8 reasons to have a blog

As you might imagine, I can list lots of great reasons to have a blog. However, if there is one thing that I can rely on causing looks of panic or downright resistance in a client call it’s bringing up the idea of having a blog. I get it. Blogging is daunting. You have to…

voice transcription app for blog posts

Struggle with your blog? Here’s my secret.

I would like to take this opportunity to introduce you all to the wonders of the free Temi voice transcription app.  I stumbled upon it when a friend recommended it and I put it on my phone a bit hesitantly. Believe it or not I’m a relatively recent convert to even having a phone (yes,…

blog strategy doula

Blog Strategies for Doulas: Six Tips to Keep it Simple

Want to blog but worry about the time commitment? Have trouble imagining how on earth you’ll manage to write regular posts? Blogging doesn’t have to be nearly as complicated as many birth workers imagine. I find myself sharing these same nuggets of advice over and over again with clients, so it’s time to bring them…

schedule blog posts wordpress

How to Schedule a Blog Post in WordPress

Keeping up a regular blog schedule can be daunting, even with the best of intentions. You know you should blog, but actually following through with regular blog posts and new content creation doesn’t always happen. One of my top tips for wellness practitioners such as doulas, midwives, chiropractors and naturopaths who are struggling to keep…

spam comments blog

Spam or Real? Comments on Your Blog

If you blog on your birth or postpartum website, you likely get spam comments appearing in your inbox from time to time. One arrived in my inbox this morning that I actually read twice just to be sure my spam hunch was correct. They aren’t just about Viagra and Russian girlfriends anymore; in fact many…

blogging 101

Blogging 101: Tips for Birth Pros

I’m going to start this post with a bit of advice that is perhaps a bit unexpected: If you are only writing a blog because you feel like you should, but you don’t actually enjoy it, then don’t do a blog! A blog is not a key ingredient to business success, it’s simply one of…


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I do my best to include helpful posts for your online strategy and your holistic business. Whether you are a midwife, chiropractor, doula, or non-profit / advocacy organization, you will find tips & tricks to improve your website and use it as a creative tool to get more clients.

Have a topic you'd like to learn more about? Email me at and let me know!

Sarah Juliusson

Hi there, I’m Sarah Juliusson, The Website Doula. I support your practice growth with creative website design, seasoned business guidance, and plenty of great resources to help you find your way. With 20+ years as a doula and childbirth educator, I believe in the value of your work as much as you do. >> learn more about my work as the website doula