Doula Business Tips

Are you a new doula, or growing your doula practice or agency? I’ve been there! I was a doula and childbirth educator for over 20 years, and started long before there existed any doula-specific business resources or web designers!

I made a LOT of mistakes, and thankfully learned from them… It is my pleasure to now share doula business tips on marketing, doula business cards, finding your niche & more.

Hynobirthing childbirth educator training

A Fresh Approach to Childbirth Education: Meet HelloBirth

Meet Jenny Bennett, founder of HelloBirth Class! I’ve worked with Jenny for many years, and have watched her transition from part-time practitioner to full-time childbirth educator and doula, found an agency, train doulas, reestablish herself in a new state, and more.  Like so many childbirth educators when I first started out I adhered closely to…

Teux Deux To Do List Review

Rock your To-Do List with Teux Deux! A Productivity Hack for Wellness Pros

When you run a holistic business you have a lot of balls in the air at all times. From billing to blogging, the admin aspects of running a wellness biz can be overwhelming. There are lots of fancy solutions out there for project management, but I’d like to introduce you to one of my favorite…

doula full time jobs

Doula Jobs: How to be a full-time doula

Are you wondering if your job can actually be as a full-time doula? What does the doula jobs industry look like? Wondering if there is even room for more new birth or postpartum doulas to thrive in your community? Or perhaps you’ve been doing doula work part-time or on the side for years and you’re…

common business mistakes

Five key business mistakes I have made in my years of self-employment

Ready? Here are five key business mistakes I have made over the years that I wish I had done differently… This is how we learn, right? We make mistakes. Ideally, we learn from them. I’m doing this in the name of showing that we are all on a learning path, that where we are right…

stock photos for your doula website

Free & Paid Stock Birth and Postpartum Photo Sources for your Website (Updated 2021)

Let’s face it – there is a wide range of truly bad stock photography out there readily available for you to illustrate your birth or postpartum services website. Whether you are a birth or postpartum doula, newborn care specialist, midwife or birth center owner you likely are frustrated with the plethora of cheesy, unrealistic, staged,…

doula business cards

Your Doula Business Cards for 2021

Way back when I started my life as a self-employed doula and a childbirth educator, a tiny business card was all I needed. It was a standard VistaPrint design (the funkiest one they had) and included my Name, Services, Phone Number, Email, and Website. Full colour on the front, blank on the back. Old school…

How to take a doula holiday

I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know, I sound like a tourist…

The path to becoming a doula

One of the things I love about working with birth and postpartum professionals as a web designer is hearing how each of you came to this path. Perhaps it was your own birth experience, supporting a friend in birth, reading Ina May Gaskin, or a purely chance encounter that lead you down this path. It…


doula website design (6)

I do my best to include helpful posts for your online strategy and your holistic business. Whether you are a midwife, chiropractor, doula, or non-profit / advocacy organization, you will find tips & tricks to improve your website and use it as a creative tool to get more clients.

Have a topic you'd like to learn more about? Email me at and let me know!

Sarah Juliusson

Hi there, I’m Sarah Juliusson, The Website Doula. I support your practice growth with creative website design, seasoned business guidance, and plenty of great resources to help you find your way. With 20+ years as a doula and childbirth educator, I believe in the value of your work as much as you do. >> learn more about my work as the website doula