your doula job

Yesterday I heard the following from a birth doula: “I finally let go of the crappy part time job that was using my vital morning time… The time when I have the most energy and focus for my business. It’s a risk, because I’m not quite financially ready, but I *never* will be if I…

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I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know, I sound like a tourist…

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define your niche

“If you don’t have the guts be a meaningful specific, why do you think you can succeed as a wandering generality?” Those words of wisdom came from Seth Godin and a podcast interview with Amy Porterfield of Online Marketing Made Easy. I listened to it a few days ago as I was driving to my…

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I’m not big on going to the malls for Black Friday. In fact, this is my first official American thanksgiving in over 16 years, having just moved back to the US as a family. While I don’t need another sweater, I am enticed by all the deals showing up for my business. Every year around…

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lgbtq inclusive website tips

I invite each and every one of you to take a moment to do a Google search right now. Open a new tab in your browser, and type in “Doula + your city”, or midwife, or childbirth services. If you are straight, and married, you are likely to quickly find language & imagery on these…

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Millenial website design tips

If you are a a doula or midwife today, the bulk of your client base is currently in the age bracket known as Millennials, new parents between the age of 18-34. also known as Generation Y or the Net Generation. They grew up with technology and the internet and are considered to be “digital natives”,…

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Doula Business Cards

Way back when I started my life as a self-employed doula and a childbirth educator, a tiny business card was all I needed. It was a standard VistaPrint design (the funkiest one they had), and included my Name, Services, Phone Number, Email, and Website. Full colour on the front, blank on the back. Old school…

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stock photos for your doula website

Let’s face it – there is a wide range of truly bad stock photography out there readily available for you to illustrate your birth or postpartum services website. Cheesy, unrealistic, excessive pregnant glow, and Very limited diversity represented in ethnicity, and LGBTQI families. Most photos of birth involve a health care practitioner & a blood…

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google business page tutorial

A while back I wrote a post about how stock photo companies seem to be a tad clueless as to the sheer numbers of birth and postpartum professionals who are looking for good quality photos of pregnancy, birth and doula care in action. Instead of photos of doulas we get Michael Douglas and fir trees……

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how to choose a domain name

More often than not, I get a new client calling me for help building their new website who has a fantastic creative name for their business that has only one major catch: The domain name is not available. Perhaps someone else is using it for their domain, or often an individual or company has purchased…

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common doula website design mistakes

Why isn’t my site working for me? This is one of the questions I got asked in my 2017 website questions survey, and while she was directing the question to her specific site my answer is to all of you. By identifying common doula website design mistakes, hopefully you can identify a few good tweaks…

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