Oh SEO… It makes most people want to hide under the covers and never even try. Some of us, however, totally geek out on this stuff. Search engine optimization, in my opinion, is an incredible tool. Understanding even a bit of how it works can make a big difference for your business.
So, if you want to learn about keywords, on page optimization, off page optimization, why site speed matters for your SEO, and how on earth to get those page one results you long for, this is the blog category for you!
Should you include doula fees on your website? Pricing transparency for your clients – and AI
Updated October 2025 More and more doulas are asking whether they should list their prices online. It’s a tricky balance, and many doulas want to connect as humans first before discussing cost. Yet, the way people search for services is changing, and it’s happening fast… AI and Google now prioritize the doula websites that have…
How to format your blog posts to show up in AI answer boxes
Curious how to make your blog posts show up in the AI answer box so more families can find you? Yes — you can format your blog so it’s more likely to show in AI-powered answer boxes and on ChatGPT. Bonus? It’s easier than you think! This guide walks you through simple, non-technical steps to…
SEO for midwives and birth centers: Keywords & 10 strategies to show up in local search
As a midwife or birth center owner, you have a unique challenge when it comes to marketing your services. You have to continually find new families – every single month – to make sure you are at full capacity with your clients year-round. Strong local SEO for your midwifery practice or birth center is absolutely…
Doula Keywords & SEO: A simple guide to finding and using keywords on your birth or postpartum doula website
Every single day, expectant parents are looking for support like yours online. Can they find you? Just having a beautiful and informative website isn’t enough. It needs to show up in search results when people go searching. But how to do that??? I get calls every week from birth and postpartum doulas like you looking…
How to rank for “near me” and “best” keywords in SEO
As a health and wellness professional, standing out in search results can be a real challenge, especially if you’re in a larger metro area with many other similar service businesses. Learning how to rank for near me keywords in SEO is an essential part of showing up in local search. Clients seeking immediate and nearby…
How to use local citations to boost your website SEO
Search engine optimization just keeps changing… As a local business owner, one of the tools you may not yet be using to grow your search rankings is local citations. I’ve just started offering this as a new service, so thought I’d share more about the SEO benefits of using local citations. If your website is…
Including client reviews on your website: How to use testimonials to get more clients and show up in search
Do you have client reviews on your health and wellness website? What about on your website home page? Client testimonials are a great way to enhance your ability to connect with potential clients and even improve how you show up in search! I very often include testimonials as an integral part of home page designs….
How long does it take for my new website to show in google search results?
It’s hard to resist, I know… So often the moment we launch a new website, clients immediately hop on google the next morning expecting to show up #1 on page 1 of search results. Or at least somewhere on that page! Or the next page perhaps? Somewhere on google? Anywhere on google! I get it….
Choosing keywords for your chiropractic website
I recently sat down with Dr. Danielle Angela on the Health and Wellness Practitioners Podcast to explore search engine optimization tips for chiropractor clinic websites on her podcast. We quickly found that we have a lot in common in our approaches to supporting clients, including defining your unique niche in order to implement an effective…
How to Lower Your Bounce Rate
The bounce rate is one of the more alarming aspects of google analytics for your doula website and can send those who are paying attention to their analytics into a tailspin of worry… A “bounce” happens every time someone visits just one page on your website, or left your site from the first page without…
The Truth About Googling Your Business
You’re pretty much not going to like what I have to say here. You might find it disheartening, dismaying, disempowering, disappointing, and likely a few other dis- words I’m not thinking of at the moment. Admit it – you’ve Googled yourself (along with a few exes…) It is interesting to see what comes up, and…
Fast Websites Have Better SEO
I’m not sure “Fast Websites Have Better SEO” would make much of a tshirt slogan, but the benefits of site speed are worth paying attention to. Did you know that 40% of people abandon a website page if it doesn’t load in less than 3 seconds? THREE SECONDS y’all. I can’t even say Supercalifragilisticexpialidocious in…
HOW CAN I HELP YOU?
I do my best to include helpful posts for your online strategy and your holistic business. Whether you are a midwife, chiropractor, doula, or non-profit / advocacy organization, you will find tips & tricks to improve your website and use it as a creative tool to get more clients.
Have a topic you'd like to learn more about? Email me at info@thewebsitedoula.com and let me know!
