Posts by Sarah Juliusson
Your Google Business Profile: A Guide for Doulas. Updated for 2024!
Do you have a Google Business Profile for your birth or postpartum business yet? If you are a doula, lactation consultant, newborn care specialist, placenta encapsulation specialist, childbirth educator serving local clients and you don’t yet have a FREE Google profile you’re missing out! I know some of you are already ROCKING your profiles with…
Read More10 Ways to Improve Your Blog Traffic
If you have a blog, most likely your focus is usually on what your next post is going to be about – and when you’re going to find the time to write it! You write a post, you optimize it, choose the perfect featured image, share it on socials or your newsletter, send clients the…
Read MoreWarm Leads: How to use your website to convert leads into awesome new clients
It is my belief that a website is best used as a living, active tool in support of your wellness business. A well-designed website will actually help potential clients take the next steps to learn more about your care. If you offer free consults as a pathway to convert warm leads into clients, here are…
Read MoreWhy your Website Needs a Privacy Policy
As a health and wellness provider, you are deeply invested in the quality of care you provide your clients. Whether you are a midwife, chiropractor, reiki master, or postpartum doula, you hear countless deeply personal stories in the course of your care. Whether or not your profession is mandated to follow HIPAA guidelines, you of…
Read MoreHow to Take Down a Website
We focus so much on building our lovely websites that it may come as a surprise to realize you’re not quite sure how to take down a website! I got the loveliest email from a longtime client last week. She is ready to retire, and it is much-deserved after many many years supporting her community.…
Read MoreFree & Paid Stock Birth and Postpartum Photo Sources for your Website (Updated 2024)
Let’s face it – there is a wide range of truly bad stock photography out there readily available for you to illustrate doula care on your website. Cheesy, unrealistic, excessive pregnant glow, and Very limited diversity represented in ethnicity, and LGBTQI+ families. Most photos of birth involve a health care practitioner & a blood pressure…
Read MoreHow to safely research health and wellness domain names in 2024.
If you’re a health and wellness professional, whether you’re a doula, chiropractor, yoga teacher, birth center or wellness clinic, you likely have been through a lot of possibilities for your business and domain name. Now that you have a great idea you have to see if the perfect domain name for your holistic business is…
Read MoreYour Doula Business Cards for 2024
Way back when I started my life as a self-employed doula and a childbirth educator, a tiny business card was all I needed. It was a standard VistaPrint design (the funkiest one they had), and included my Name, Services, Phone Number, Email, and Website. Full colour on the front, blank on the back. Old school…
Read More5 Ways to Move Beyond Competition as Doulas (updated for 2024)
Is competition really an issue in the doula world? It seems that the answer depends on who you ask. There do seem to be some communities where competition, at least as it might be experienced in a negative way, simply doesn’t come into play. Perhaps your birth community is extraordinarily supportive with shared referrals, community…
Read MoreTeux Deux Review 2024: Your To-Do List Productivity Hack for Wellness Pros
Introducing my 2024 Review of Teux Deux, my favorite to do list tool that just keeps getting better every year I use it. Their team is incredibly responsive, continually looking to fine-tune & add features while still keeping is sweet and simple so there is no learning curve or overwhelm while using it. One of…
Read MoreAre you stuck at 6cm? Why it’s so hard to write website copy for your doula website.
I’ve seen a lot of doula websites in my years as a birth professional and website designer, and unfortunately a lot of them are almost exactly the same. Sure, the colors, logo & photos might vary, but the actual content tends to be boringly standard and predictable. While this might give an accurate idea of…
Read MoreDomain Privacy. What you need to know.
Most health and wellness business owners I work with on websites have never heard of domain privacy, and bump into the question of website privacy for the first time when setting up their new domain and hosting account. The cost for domain privacy is usually around $12 / year, which is pretty negligible in the…
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