Are you a new doula, or growing your doula practice or agency? I’ve been there! I was a doula and childbirth educator for over 20 years, and started long before there existed any doula-specific business resources or web designers!
It is my pleasure to now share doula business tips on marketing, doula business cards, finding your niche & more.
5 Ways to Move Beyond Competition as Doulas (updated for 2024)
Is competition really an issue in the doula world? It seems that the answer depends on who you ask. There do seem to be some communities where competition, at least as it might be experienced in a negative way, simply doesn’t come into play. Perhaps your birth community is extraordinarily supportive with shared referrals, community…
How long will a good website last for my business?
I met with a potential client recently. Built in 2017, her site has reached a point where it is time for a website refresh. The technology is no longer current. The backend has tools she’s no longer using. There is information that no longer matches her services. Photos of her young kids who are now…
A Fresh Approach to Childbirth Education: Meet HelloBirth
Meet Jenny Bennett, founder of HelloBirth Class! I’ve worked with Jenny for many years, and have watched her transition from part-time practitioner to full-time childbirth educator and doula, found an agency, train doulas, reestablish herself in a new state, and more. Like so many childbirth educators when I first started out I adhered closely to…
Five key business mistakes I have made in my years of self-employment
Ready? Here are five key business mistakes I have made over the years that I wish I had done differently… This is how we learn, right? We make mistakes. Ideally, we learn from them. I’m doing this in the name of showing that we are all on a learning path, that where we are right…
Do you need instagram AND facebook? Social Media for Doulas
A doula recently asked me >> “Do I HAVE to do both Instagram AND Facebook?” First, you actually don’t HAVE to do either social media platform. There are other pathways to marketing your business such as search engine optimization and word-of-mouth referrals. If you’re truly going to be miserable on a particular social media platform…
How to take a doula holiday
I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know, I sound like a tourist…
Get More Clients With an Effective Contact Page
Does your website have a contact form? If so, great! It’s an important tool for any effective website. Keep reading – because I’m about to share some valuable ideas to make the most of your form. Don’t have a contact form yet? Totally fine. Keep reading – you’ll get great tips on how to set…
Warm, connected & cared for: Building relationships online
By the time potential clients contact you for an interview, they should already be coming from a place of connection and excitement to work with you. They are already well down the pathway to wanting to hire you.
How to get unstuck with writing your doula website content
Sound familiar? Here’s the problem. When we get stuck in our writing it means all that is wonderful about what you have to share with the world is Stuck as well. As a result, either your website creation will be delayed by months, or you will go with more standard (i.e. less personal) content that…
Common Doula Website Design Mistakes
Why isn’t my site working for me? I get asked this ALL the time by new clients planning a redesign or needing a site review or audit. By identifying common doula website design mistakes, hopefully you can identify a few good tweaks for each of your websites. Trigger Warning: You may not like everything I…
Avoiding Doula Burnout: The Tale of a Doula Sabbatical
I know a lovely, skilled, dynamic, and incredibly inspired doula & childbirth educator who has been at risk for doula burnout. Let’s call her Betsy. She does absolutely incredible things in her community, creating innovative offerings that have established her as a respected expert. She’s one of those people that wakes up with an idea,…
Blog Strategies for Doulas: Six Tips to Keep it Simple
Want to blog but worry about the time commitment? Have trouble imagining how on earth you’ll manage to write regular posts? Blogging doesn’t have to be nearly as complicated as many birth workers imagine. I find myself sharing these same nuggets of advice over and over again with clients, so it’s time to bring them…
HOW CAN I HELP YOU?
I do my best to include helpful posts for your online strategy and your holistic business. Whether you are a midwife, chiropractor, doula, or non-profit / advocacy organization, you will find tips & tricks to improve your website and use it as a creative tool to get more clients.
Have a topic you'd like to learn more about? Email me at info@thewebsitedoula.com and let me know!
