Posts by Sarah Juliusson
How to reach new clients with content marketing
So there are all kinds of people who are looking for your business, right? Let’s talk about how to reach potential clients who are just in the early informational stages and exploring options. They want to get a bit more information, and have a question – or five… They have a sense that they’d like…
Read MoreWhy you need an SSL Certificate
Have you noticed the little green padlock symbol with the words secure starting to show up on the latest edition of Google Chrome? That little green padlock is an increasingly good thing to have. As birth professionals, trust is absolutely Key to your success as a practitioner, and that little green padlock can work wonders.…
Read MoreHow to take a doula holiday
I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know, I sound like a tourist…
Read MoreThe path to becoming a doula
One of the things I love about working with birth and postpartum professionals as a web designer is hearing how each of you came to this path. Perhaps it was your own birth experience, supporting a friend in birth, reading Ina May Gaskin, or a purely chance encounter that lead you down this path. It…
Read MoreWhy is it so hard to get a website headshot?
SPOILER ALERT: You’re going to see lots of old photos of me in this post! Be sure to check out my more recent post on planning your wellness website photo shoot! Today’s blog post is inspired by a post by a birth doula over in the Doula Toolbox Community on Facebook (check it out!). I’ve…
Read MoreGet More Clients With an Effective Contact Page
Does your website have a contact form? If so, great! It’s an important tool for any effective website. Keep reading – because I’m about to share some valuable ideas to make the most of your form. Don’t have a contact form yet? Totally fine. Keep reading – you’ll get great tips on how to set…
Read MoreStruggle with your blog? Here’s my secret.
I would like to take this opportunity to introduce you all to the wonders of the free Temi voice transcription app. I stumbled upon it when a friend recommended it and I put it on my phone a bit hesitantly. Believe it or not I’m a relatively recent convert to even having a phone (yes,…
Read MoreWhite Space & Your Website
I took a writing course this fall learning about memoir writing as a woman and mother. This was something new for me… I can write an informational blog post with ease, but taking my thoughts & experiences and translating them into memoir form was, to say the least, challenging. As we dove into exploring writing…
Read MoreHow to create your gravatar
What is a gravatar, you wonder? It means “globally recognized avatar”. The word root is Avatar, kind of like the avatars your kids choose for themselves while playing video games. I’m waaaay too outside of that world to do a real comparison of the two, despite having 2 teenage boys! Avatar was actually originally a…
Read MoreHow to be a LGBTQ+ ally with your website
I invite each and every one of you to take a moment to do a Google search right now. Open a new tab in your browser, and type in “Doula + your city”, or midwife, or childbirth services. If you are straight, and married, you are likely to quickly find language & imagery on these…
Read MoreWarm, connected & cared for: Building relationships online
By the time potential clients contact you for an interview, they should already be coming from a place of connection and excitement to work with you. They are already well down the pathway to wanting to hire you.
Read MoreInformed Consent, Your Website, and Privacy Legislation
WARNING: This is not a juicy, warm, lovely blog post. It’s downright overwhelming and will likely make most of you want to stick your heads in the sand. I get it. I feel the same. But it’s important. So please read it… and make an informed decision for yourself. Y’all put a lot of effort…
Read More