Posts by Sarah Juliusson
Google Fonts for your Holistic Website Design in 2021: Free, Easy to Use, and Web-Friendly
Choosing fonts for your doula website can be crazy overwhelming. Not only are there gazillons to choose from, but you also have to ensure that they are a) legible, b) affordable, c) match your brand, and d) web-friendly. As The Website Doula I definitely have some favourite sources of quality fonts, including Font Squirrel and…
Read MoreWarm Website Design for Therapists & Counselors
Are you a therapist or a counselor? While you may have considered key factors to include on your counseling website such as your credentials, specialty areas and a booking calendar, what about having the branding that creates a warm website design?
Read MoreTop 8 reasons to have a blog
As you might imagine, I can list lots of great reasons to have a blog. However, if there is one thing that I can rely on causing looks of panic or downright resistance in a client call it’s bringing up the idea of having a blog. I get it. Blogging is daunting. You have to…
Read MoreDo you need instagram AND facebook? Social Media for Doulas
A doula recently asked me >> “Do I HAVE to do both Instagram AND Facebook?” First, you actually don’t HAVE to do either social media platform. There are other pathways to marketing your business such as search engine optimization and word-of-mouth referrals. If you’re truly going to be miserable on a particular social media platform…
Read MoreA new website is like fabulous new dress – with pockets
Hey everyone! So I was antique shopping one day last fall (back when we could randomly wander into shops and browse for hours – remember that?!) and in the very back of this shop I found a clothing rack. And on that rack was what is best described as a magical tunic. It is crazy…
Read MoreFinding and defining your Niche
“If you don’t have the guts be a meaningful specific, why do you think you can succeed as a wandering generality?” Those words of wisdom came from Seth Godin and a podcast interview with Amy Porterfield of Online Marketing Made Easy. I listened to it a few days ago as I was driving to my…
Read MoreWebsite Hosting and Domain Registration for Wellness Websites
If you are a wellness or holistic practitioner, such as a doula, chiropractor, midwife, acupuncturist or therapist, you are likely looking for a website host that will provide great tech support, not oversell you on hosting packages you don’t need, and that will keep your website safe & sound. So many wellness practitioners I meet…
Read MoreHow to add SMS links to your website
REALITY: Chances are good that the majority of your site visitors are arriving on your site via text. I’m going to show you a special trick. With just a bit of code (I’ll show you how!), you can allow potential clients to click-to-text, and even draft a message for them to send! This is perfect…
Read MoreChoosing keywords for your chiropractic website
I recently sat down with Dr. Danielle Angela on the Health and Wellness Practitioners Podcast to explore search engine optimization tips for chiropractor clinic websites on her podcast. We quickly found that we have a lot in common in our approaches to supporting clients, including defining your unique niche in order to implement an effective…
Read MoreSimple Logo Design: 6 Common Design Mistakes
As a web designer I have seen A LOT of logo drafts. While I do not do graphic design myself, my web design clients who choose to have an image-based logo often present me with various iterations of their concept needing feedback. Sometimes we get caught up in our ideas of all the symbols that…
Read MoreWhy you really do need a website (preferably a great one!)
Whenever I meet with a potential client who is just starting out in their practice, the question “Do I really need a website?” inevitably comes up. There are SO MANY “should haves” when you’re just starting out – from business cards to social media, and of course a website… Then the website brings up 1001…
Read MoreFavicons 101: Why, What & How
One of the small details of web design I often get asked about is the mystery of the favicon. On Chrome, Safari and Firefox when you open up a website, the favicon appears in the top left of the tab you have open. Over and over again I get questions such as: How do I…
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