I'm amazed what a hot topic this question is on many online support forums. Over and over again I see the question posted - "Should I list my fees on my website?" As a website designer and developer, a lot of my clients share this question. It seems like a pretty straight forward topic, but it seems to generate heated discussion and strong opinions on a regular basis - especially in the doula community. Interestingly I don't tend to have this conversation with my other holistic practitioner clients such as massage therapists and chiropractors. For them, the answer is a clear and definite Yes.
WHY NOT SHARE YOUR FEES?
There are some pretty strong feelings about this on both ends of the spectrum. While below I'll share the reasons you SHOULD choose to share your fees. It is only fair to also share some ideas here on why others may choose NOT to share their fees. I'm going to focus on doulas here, simply because they tend to be the clients who are asking this question more than my other types of clients. Some doulas who serve a very high end clientele, perhaps high-profile clients or simply high income, feel that fees simply aren't a factor in the discernment process and their absence allows for a more sleek appearance. Also, some want to be able to create custom packages for their needs and that the price will vary according to each client.
What do I think as the Website Doula? I happen to fall quite strongly on the side that says YES! List your prices. State them with confidence on your website. Be transparent and clear. Here are my top reasons why you should definitely list your prices:
I know there are some who feel that by listing prices, we are losing potential clients who never have the chance to understand our full value before hearing the price. I feel strongly that this is the job of your website - if you present a professional, engaging website that positively shines with the value of your care, your site vibe will easily reinforce the value of your fees and make clients excited to learn more.