Sarah Juliusson The Website Doula


If you're here on my site you are at least considering the benefits of having some active support for your website. Truth is, you could hire just about anyone with coding skills to build your website. Unfortunately that's not enough for a quality website.

Often new clients will share their tales of woe from working with a website designer who just didn't understand the nature of their work, who wouldn't give them full access or training to make changes on their site, or who simply stopped answering emails altogether. After hearing yet another tale of woe recently, I thought perhaps it was time to write a Website Doula Manifesto of sorts, sharing the true nature of our work together.

- Sarah Juliusson, the WEBSITE DOULA

What to Expect When You Have a Website Doula

Our work together as client & website doula will be different from what you might expect from working with a regular web designer. It is important to me that you understand the nature of our relationship and be open to working with me in an open, collaborative manner. Here’s what you can expect:

#1 I want you to succeed in your business.

Not only because you are my client, but because I believe wholeheartedly in the value of the work that you do. I believe that birth and postpartum professionals having a strong online presence is a key component to our shared goal of transforming our birth culture. Your business success will help to transform birth in your community.

#2 Our work together is nurturing.

While this is not an adjective you might expect in relation to web design, our work together is likely to include some moments of vulnerability and uncertainty. I promise to meet you there, and help you move through the hard spots and maintain your focus. Whether you need clarity on your business services and brand identity, or are feeling stuck writing content, I provide resources and guidance to help you move forward with confidence. My ebook, online search engine optimization course (not included, available for reduced cost to you as a client), and initial website questionnaire are all designed to help you start your website design journey with a strong foundation.

#3 I will push you.

There may be times when we need to expand or alter your original design vision to ensure a successful site outcome. I won’t hesitate to suggest a new color scheme, logo revision, content edits, or changes to your site organization if I believe these changes will support a stronger site. In other words, my job is not to build the site design you want, but to use your vision as a starting point for our shared design process and help you make the most of your ideas. My goal is for you to feel like your site is so much more than you had thought possible.

#4 I need you.

I am depending on you to give me clear and honest feedback every step of the way. Designing your website is a blend of inspiration, practical elements, and trial and error. If along the way there is a design choice that doesn’t feel 100% right to you, no matter how small, please speak up! I promise to do the same. My feelings won’t be hurt - it’s my job to build your dream website and I need your feedback to do my best work.

#5 I will be creative.

I am well known for my “what if?” ponderings, striving to think outside the box to help your site be 100% uniquely yours. This is NOT cookie cutter website design, and I will do my very best to use your unique content and business model as my guide and inspiration.

#6 I will help you find your voice.

It’s not easy writing content to sell your services online. I will provide input on your writing style to help your ideal clients feel immediate resonance and connection when read your content. Our goal is for site visitors to feel they have “found their match”, thereby increasing your conversion rate from site visitors into clients. Please note that I am not responsible for writing any text copy. If you would like me to edit existing content, I can provide a separate estimate for that.

#7 I will share in your excitement.

I love the moment a client’s home page comes to life, or we find just the right color palette or font. I celebrate the birth of your site; the creation of a new website is indeed a labor of love!


Above I have shared the experience of working with me as your Website Doula. If you want to learn more about the actual details of website design services, take a look here, or schedule your free 20 minute website consultation.