Starter Website Strategy Intake

Your Website Strategy Intake

Defining your website strategy & identity are important steps to a successful website. You want your website to feel unique, represent your practice, and of course help you meet your business goals! Your answers to the questions I ask in this first step will help you make every other decision for your website!

Below is your website strategy questionnaire to help you explore your brand identity and the way your want your website to FEEL & FUNCTION for potential clients. By taking the time to thoughtfully answer these questions you are generating valuable information to shape your design planning process. You will receive an email with a copy of your answers.

If you don't have a clue about how to answer some of these questions, that's just fine! Some of my clients are well-established businesses, and others are just starting out! Let it be a guide and an opportunity for exploration.

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As you complete this form, if there are any questions you don't know the answer to, are unsure about, or would like to have a conversation about to help clarify things, don't worry about it! Simply make a note of it in the answer section or just leave it blank.

BRAND STRATEGY

Why did you start your business? How did you get to where you are today? What is your story?

What do you want your business to be known for? What sets you apart?

Who do you serve? Describe your ideal client. What are they like? What are they seeking? What are the top three challenges your ideal client has?

What is unique about you, your business, your services, products, and programs, your background, or even the way you work? What is the one thing you want to be known for?

What three words describe how you want site visitors to feel when they find your website? What do you want others to say about your brand when telling friends about you?

Are there any brand materials already in existence that we need to match or coordinate with? Any colors, typefaces we must use? Do you have any requirements for your visual brand design?

WEBSITE STRATEGY

What do you want to see happen as a result of your new website? Do you have a specific business goal? Where would you like to see your business in 1 year?

What is the primary "action" you want site visitors to take when coming to your website?