doula website link strategy

Getting links for your birth or postpartum website is a key component of your SEO strategy. Along with of course local listings on the websites of other local practitioners such as the midwifery clinic or chiropractic office, you can set up national or international level links on a variety of listing sites.

Along with the directories listed below you will find a number of holistic health oriented directories on the internet. I encourage you to be selective, picking directories that truly feel like they are well established, likely to be visited by your ideal client, and that have other listings from companies you respect in your area. Remember that being listed on a particular directory also reflects on YOU – if you wouldn’t feel confident in a particular directory, then potential clients likely won’t either and they may have a less than glowing perception of your company simply because you are listed there.

When well chosen, links on directory sites essentially create new positive pathways to your site, allowing for increased traffic from potential clients and signaling to Google that your site is an active presence online.

Paid or Free Listings?

In general it is better to go with a free listing, assuming they allow you to have a live link to your website. Paid listings don’t always have the same “weight” for Google (they don’t like you paying for links) and you would want to confirm that the site has a good presence in your region. For example, if you are in Canada I would advise against setting up listings on sites that only have “international” listings instead of dividing them up by province. You may also find it helpful to peek and see how many listings there are for your local area (more listings indicates a site that likely has better traffic and therefore more beneficial).

Tips for Creating Your Listing

Each site has a different structure for listing content and format, but in general you want to be sure to create the most complete listing possible. Remember to ensure that information is up to date, and maintain a list of the directories where you are listed so you can make updates to key details such as a new phone number, fee changes, or website link.

Birth and Postpartum Listing Directories

Here are some of the directories I have gathered where you can list your birth or postpartum services and link to your website.

Doulas.com – free or paid listings
Doulamatch.net
Birthpartners.com – paid listing
TransBirth.com – connecting trans and gender non-conforming people and their families to birth professionals.
Naturalbabypros.com – free or paid
http://naturallyborn.net – paid listing
Healthy Baby Network
Givingbirthnaturally.com
Findplacentaencapsulation.com – Paid after June 15th 2015

Australian Listing Sites

http://directory.birth.com.au/browse-birth.asp
http://findadoula.com
http://placentaservices.com.au

Do you know of other listing sites for birth and postpartum professionals? Please share them in the comments!

To learn more about site linking strategies and other important factors that can influence how your site shows up in search, check out my new SEO Birth Plan eCourse!

Learn More About The SEO Birth Plan

About Sarah Juliusson

Hi there, I’m Sarah Juliusson, The Website Doula. I support your practice growth with creative website design, seasoned business guidance, and plenty of great resources to help you find your way. With 20+ years as a doula and childbirth educator, I believe in the value of your work as much as you do. >> learn more about my work as the website doula

3 Comments

  1. Emily on May 14, 2015 at 1:59 am

    There is a new directory for placenta encapsulation specialists: http://findplacentaencapsulation.com



  2. Kelly H on May 18, 2015 at 2:22 pm

    I run the above directory for Australian placenta encapsulators



  3. Heidi Duncan on June 12, 2015 at 2:42 am

    I’ve been listening to some of the recorded calls and heard mention of one about not focusing on our competition. Where can I find the download link for this call?