Build your own beautiful, easy-to-manage website and attract beloved (paying!) clients in just one month.




doula diy website

You've messed around with different website builders, but don't feel happy with the results. You wish you could feel truly excited (instead of slightly reluctant) to share your website with potential clients.

While you'd love to hand over the project to a web designer, you simply don't have the funds for that kind of investment right now...  Speaking of investment, how many hours have you put into trying to build a site on your own?

Besides, you can already imagine what your dream website would look like - you just don't have the design or tech skills (yet!) to bring it to life.

You don't have to keep trying to tweak your website into something that feels "good enough".
I will guide you to build your own dream website in WordPress.





and I'm here to help you every step of the way!

As your Website Doula my goal is to help you feel 100% confident designing & building your own website.

Even better? Imagine having 100% confidence that when someone lands on your website, they will feel inspired to take action to learn more & hire you.

- Sarah Juliusson, the WEBSITE DOULA
Sarah Juliusson The Website Doula

Build your dream website - with a website doula by your side!

The course includes step-by-step video tutorials and homework assignments to keep you on track.  You'll have a gorgeous template as your foundation that you can customize as much - or as little - as you wish.

The end result? Your very own beautiful WordPress website that is easy-to-update & grow.


The key to an effective website is having a good plan before you start! Define your website strategy & brand identity. Learn how and where to select colors, fonts, and images to enhance your unique design.  Consider key functions you need your website to have to be effective.


The next step? You have to write your content! I'll review what to include on each page of your website, including your home, about, services, contact, and resources pages, and the explore the benefits & drawbacks of a blog. You'll also learn key tips to an effective menu & footer.


It's time to build your website!  I'll help you set up hosting & a domain, and then do all the initial setup for you. My step by step video tutorials show you how to build each page of your website either using my template or modifying it to fit your needs. Your new site can be ready in just 2-3 days!


Your beautiful new website is live now, but how do you keep it healthy? You'll learn how to make key changes to support good SEO, and best practices to keep your website up-to-date & helping you attract an abundance of awesome new clients.


  • ✓ 30+ video tutorials and bonus resources to guide you from zero to website launch.
  • ✓ Initial WordPress website set-up (30 min) to ensure you start off your build on the right foot.
  • ✓ 100% customizable DIY Website School template to use as your site foundation
  • ✓ One year membership in the private facebook support group so you can ask questions anytime you feel stuck or confused.
  • ✓ One year free website hosting & domain registration at my preferred webhost.


  • ✓ 30+ video tutorials and bonus resources to guide you from zero to website launch.
  • ✓ Initial WordPress website set-up (30 min) to ensure you start off your build on the right foot.
  • ✓ 100% customizable DIY Website School template to use as your site foundation.
  • ✓ Ongoing membership in the private facebook support group so you can ask questions anytime you feel stuck or confused.
  • ✓ One year free website hosting & domain registration at my preferred webhost.
  • ✓ 3 hour support package with The Website Doula. Use for design tweaks, content editing, SEO support & coaching. 20% savings!


Want to take the course + 3 private support hours?  A payment plan is available with 3 monthly payments of $275, for a total of $825.  > CLICK HERE TO JOIN!


Your website hosting & domain registration for the first year is free!  Starting one year after the course you should plan on plan on around $100/year for ongoing hosting & domain registration. You will also pay a license fee of $50/year for the website software starting one year after you join the DIY Website School. 


Q. Do I need a logo or branding package?

Yes, and no…. For a successful website you will need to define your color palette and fonts, and any other design elements you want to include such as a background pattern or graphic illustration.  You will also, of course, need to have your business name on the website!  While it is optimal to work with a graphic designer to create your visual brand, the guidance I provide in the course will include resources on choosing your colors and fonts. 

Many of my DIY clients choose to do a simple word logo writing their business name with a nice font and perhaps some color until they are ready for a higher level of branding support. The course will include adding simple text logo to your website without any graphic design software.

Q. How many website pages are included in the course?

The course will focus on the following core 6 pages: Home, About, Contact, Services, Resources, and an optional Blog section. By the end of the course you will have all the skills you need to grow the site beyond these original 6 pages, adding additional services, new blog posts, and more.

Q. What extra costs are involved?

Your first year of hosting with my recommended webhost & domain registration will be free with the course, at a cost savings of roughly $100.  If you have an existing domain, depending on where it is registered we may need to look at a transfer, but you should be just fine.

While you can get a free domain based email with your hosting account, optimally you should set up your email through the gsuite platform. This will cost $5/month.

Q. What if I end up needing extra help?

I am 100% always here to help. If you are just plain stuck, or you need custom tweaks to your site, we can work together on an hourly basis.

You can choose a three hour support package with me right now for an extra $300, or choose hourly support for $125/hour as you need it.

Q. How am I going to find the time???

I hear you.  We all have a long To Do List, and dealing with your website is often near the bottom...  Part of the reason is likely that you aren't quite sure what to do to make it better.  

The time required to complete your new site will depend on a bunch of factors, including whether or not you need to write or rewrite your content and select photos, and how excited you get once you are rolling with your new site!  Often I find that once you see things starting to become "real", the inner drive towards completion is strong!

I have designed the course to be completed in a one month or less time frame, planning on an investment of 5 - 10 hours / week. The first two weeks focus on strategy, brand identity, and content creation, and the second two weeks on the actual website build.  Honestly? You could probably take two weeks for the first part of the course, and then build your website in just one weekend if you're motivated and have all your content ready to go!

Another way to consider this is the amount of time you have been investing in a site that isn't truly working for you, or in researching option after option and never making a decision. If your new website could grow your practice by even just 25% in the first year, would it be worth your time investment now? 

Q: How long do I have to complete the course?

You are welcome to complete the course on your own timeline, but it is best completed over a 4 week period so you can keep the momentum going.  Remember that not everything has to be perfect. A quality website is meant to be improved over time - as your practice expands and brand becomes further defined, your website can follow your growth. You will have access to the private facebook support group and all course materials for the lifetime of the course.

Q. Why should I choose WordPress over one of the simple website builders such as Wix, Weebly or Squarespace?

You may have heard that WordPress has a bit of a learning curve?  I have some good news for you!  New programs developed over the past few years have led to true drag & drop functionality within WordPress, allowing you to have all the ease of use you crave, together with the high level of functionality & flexibility your business needs. 

There are indeed loads of options out there these days, with Wix, Weebly and Squarespace being the most commonly used.  Unfortunately with all of these you have to work within a specific chosen template and it is common to have formatting issues getting something to look the way you want it to. As well, there are often issues with how they appear on mobile devices, and SEO functionality.

My goal is to introduce you to a new way to use WordPress. Simple, functional, beautiful design that you can do for yourself! This is a website you can truly grow with.  I'll be here to guide you every step of the way.


Q. I don’t really want to DIY build my site - even with your help. Can you build it for me? 

Of course! I offer two great options for those of you who want more individualized support. My custom website packages start at $4000 and are designed for those of you with an established practice who are ready to grow. If you are just starting out and have a smaller practice with a single service, my starter package for $1500 is a great fit. Book your free consult now >

What is your refund policy?

I have created the course to have all the materials you need for a successful website launch. I also understand that sometimes we are not able to complete projects as we had intended, whether due to our own overwhelm or life circumstances.

Because I provide all of the materials for this course from the first day that you join, I am unable to offer refunds beyond 3 days after purchase.


“You’re definitely more than a website designer - the term website doula fits well. You really made me feel cared for and understood. I’ve had loads of good reviews from friends and family on how great my website looks. Thank you for supporting me and making me feel empowered for now being able to make my own changes to my website."



"With her hand-holding and kind encouragement I have mastered WordPress! She turned the daunting task of redesigning my site into something achievable and fun, empowering me with the skills to maintain and update the site myself – something I’ve never been able to do before. Now my site is truly mine!”



"Tech timid? The Website Doula is the answer! Imagine the kind of support you want during labor - reassuring, kind, knowledgeable, someone who breaks down the complicated into simple manageable pieces and leads you through it, holding your hand and offering reassuring words all the way. That’s Sarah."

- Amy


  • 1 You want (or need!) to build your own website, but you would love some serious hand-holding every step of the way.
  • 2 You would love for your site to truly reflect who you are & what you do.
  • 3 Your current website is "ok" but you have a long list of things you wish were better: search results, more clients, clunky formatting...
  • 4 You may have an image in your mind of how you WISH your website could look but have zero idea of how to make that happen.
  • 5 You don't know what you're doing, but you're willing to jump in and give it a try, trusting that my step-by-step guidance will get you there!