Meaningful Social Media

To be honest, I struggle with social media. What to post, when to post it, the extent to which so much of it just feels like noise to me. And then there are these phases when I 100% see it working – and people who are doing it right. Like you, I’m learning what the right balance is and how to use it in a way that feels good to me.

What does meaningful social media mean to you as a wellness professional or business owner? How do you use social media to build a connection with your audience, to provide real value and engage in ways that nurture rather than replace human connection.

instagram or facebook? social media for doulas

Do you need instagram AND facebook? Social Media for Doulas

A doula recently asked me >> “Do I HAVE to do both Instagram AND Facebook?” First, you actually don’t HAVE to do either social media platform. There are other pathways to marketing your business such as search engine optimization and word-of-mouth referrals. If you’re truly going to be miserable on a particular social media platform…

Website Design Warmth TIps

Warm, connected & cared for: Building relationships online

By the time potential clients contact you for an interview, they should already be coming from a place of connection and excitement to work with you. They are already well down the pathway to wanting to hire you.

facebook like ladder

The Downside of Facebook Like Ladders

I know how lonely Facebook can be… When you created your business Facebook page, perhaps you envisioned lively conversation on topics about birth and postpartum. You’d share a great resource, your page fans would like, comment and share, and your number of likes would grow grow grow. This is, in theory, how Facebook is meant…

pinterest strategy

Pinterest 101 for Birth Professionals, or.. How to Have Fun Marketing your Birth Practice

I enjoyed a great call with many of you this morning exploring tips & tricks on building your business presence on Pinterest.  For those of you who missed it, you can find the call recording here. It includes plenty of guidance around how to create an effective Pinterest page for your birth practice, and creative…

pinterest doulas

Love Birth – Love Pinterest

Do you love Pinterest?  So do I. I have gathered on my Pinterest boards a lovely collection of craft projects, recipes to try, gift ideas, homeschooling projects, and inspirations for my one-day, long-awaited, much-dreamed-of kitchen reno.  This is of course, my personal Pinterest page. Thankfully, Pinterest allows you to have both a personal page and…

simple facebook strategy

Birth Work not Facebook: Six Tips to Simplify your Time Online

Ah… facebook.   I often hear comments of frustration and overwhelm from coaching clients trying to get a handle on how to use facebook effectively for their birth practice.  While finding creative ways to share and engage on facebook is a priority, learning a few of the tips and tricks to help make it easier…

meaningful social media

Meaningful Social Media & your Birth Practice

Would you like to use social media for your birth practice but don’t want to add to the endless “filler” content we see on facebook? When used wisely, social media can be both an authentic voice for your birth practice, and a powerful tool of engagement. Here are a few tips to help you serve…


doula website design (6)

I do my best to include helpful posts for your online strategy and your holistic business. Whether you are a midwife, chiropractor, doula, or non-profit / advocacy organization, you will find tips & tricks to improve your website and use it as a creative tool to get more clients.

Have a topic you'd like to learn more about? Email me at and let me know!

Sarah Juliusson

Hi there, I’m Sarah Juliusson, The Website Doula. I support your practice growth with creative website design, seasoned business guidance, and plenty of great resources to help you find your way. With 20+ years as a doula and childbirth educator, I believe in the value of your work as much as you do. >> learn more about my work as the website doula