Meaningful Social Media

To be honest, I struggle with social media. What to post, when to post it, the extent to which so much of it just feels like noise to me. And then there are these phases when I 100% see it working – and people who are doing it right. Like you, I’m learning what the right balance is and how to use it in a way that feels good to me.

What does meaningful social media mean to you as a wellness professional or business owner? How do you use social media to build a connection with your audience, to provide real value and engage in ways that nurture rather than replace human connection.

instagram or facebook? social media for doulas

Do you need instagram AND facebook? Social Media for Doulas

A doula recently asked me >> “Do I HAVE to do both Instagram AND Facebook?” First, you actually don’t HAVE to do either social media platform. There are other pathways to marketing your business such as search engine optimization and word-of-mouth referrals. If you’re truly going to be miserable on a particular social media platform…

free social media tutorials

Rock facebook and instagram with these free trainings & apps

So I’m new to living in St Paul, having recently returned to the USA, and this is my first time living in an urban area in over a decade. One of the things that really excites me about living in a urban center at this point in my life is the resources I will have…

google booking button

New! Google+ Booking Button

I’ve already written plenty about Google+, from how to create your Google places business page, to a nifty trick to create your own custom link to source client reviews on Google+. I’m delighted to share with you the new Google+ BOOK NOW BUTTON feature in coordination with a number of online booking companies. That’s right…

Facebook Live Topics Tips

Facebook Live for Doulas #2: Choosing Topics

>> Not yet a fan of my Facebook page? Join me here. So I did my first facebook live yesterday! Honestly I never would have gone ahead with it if I hadn’t had a moment of insanity and actually scheduled the session a few days before via my blog and a facebook announcement. I generally…

Facebook Live Doula Tips

Facebook Live for Doulas #1: Why facebook live is a great fit.

Not yet a fan of my Facebook page? Join me here. Facebook Live is a relatively new feature on social media, having appeared on most of your business pages within the past year. That I have seen, it is not yet being widely used by doulas or other birth & postpartum professionals – though I’ve…

google reviews

Simple Trick for Google Reviews

Having a Google+ Business Page with glowing reviews is a great way to boost your website rankings, allowing for an additional way for your site to show up in local search. (Here is my tutorial on how to create a Google+ business page for your doula practice!) Recently Google Business & Google Plus separated their…

doula facebook page

Changes to your Business Facebook Page

Oh facebook…. they’ve been making changes again – and based on what I’m seeing on various internet forum, this appears to be a change that has taken place gradually over the past months and without warning. This time they’ve made it strangely far more difficult to use facebook as your page. Frustrating, I know. How…

facebook like ladder

The Downside of Facebook Like Ladders

I know how lonely Facebook can be… When you created your business Facebook page, perhaps you envisioned lively conversation on topics about birth and postpartum. You’d share a great resource, your page fans would like, comment and share, and your number of likes would grow grow grow. This is, in theory, how Facebook is meant…


doula website design (6)

I do my best to include helpful posts for your online strategy and your holistic business. Whether you are a midwife, chiropractor, doula, or non-profit / advocacy organization, you will find tips & tricks to improve your website and use it as a creative tool to get more clients.

Have a topic you'd like to learn more about? Email me at and let me know!

Sarah Juliusson

Hi there, I’m Sarah Juliusson, The Website Doula. I support your practice growth with creative website design, seasoned business guidance, and plenty of great resources to help you find your way. With 20+ years as a doula and childbirth educator, I believe in the value of your work as much as you do. >> learn more about my work as the website doula