SEO Tips for Chiropractors

By Sarah Juliusson | September 22, 2020 |
chiropractor SEO tips

I recently sat down with Dr. Danielle Eaton of Aligned Women to explore search engine optimization tips for chiropractors on her podcast. We quickly found that we have a lot in common in our approaches to supporting clients, including defining your unique niche in order to implement an effective chiropractic marketing strategy. An effective website…

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Simple Logo Design: 6 Common Design Mistakes

By Sarah Juliusson | July 6, 2020 | Comments Off on Simple Logo Design: 6 Common Design Mistakes
common doula logo design mistakes

As a web designer I have seen A LOT of logo drafts. While I do not do graphic design myself, my web design clients who choose to have an image-based logo often present me with various iterations of their concept needing feedback. Sometimes we get caught up in our ideas of all the symbols that…

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Why you really do need a website (preferably a great one!)

By Sarah Juliusson | April 27, 2020 | Comments Off on Why you really do need a website (preferably a great one!)
why you need a website

Whenever I meet with a potential client who is just starting out in their practice, the question “Do I really need a website?” inevitably comes up. There are SO MANY “should haves” when you’re just starting out – from business cards to social media, and of course a website… Then the website brings up 1001…

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favicon 101 for doulas

Favicons 101: Why, What & How

February 10, 2020

One of the small details of web design I often get asked about is the mystery of the favicon. On Chrome, Safari and Firefox when you open up a website, the favicon appears in the top left of the tab you have open.  Over and over again I get questions…

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Border Rights and Volunteer Advocacy: What you need to know

January 8, 2020

Note: This blog post is a radical departure from my typical posts about website strategy, tips & tricks. As The Website Doula, I’ve always maintained a close relationship with my client base. We talk about your websites, yes, but we also talk about life, family, what’s important to you. This…

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How to reach new clients with content marketing

January 3, 2020

So there are all kinds of people who are looking for your business, right? Let’s talk about how to reach potential clients who are just in the early informational stages and exploring options. They want to get a bit more information, and have a question – or five… They have…

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SSL Certificate Website

Why you need an SSL Certificate

August 13, 2019

No, SSL does not stand for Spanish as a second language… Have you noticed the little green padlock symbol with the words secure starting to show up on the latest edition of Google Chrome? That little green padlock is an increasingly good thing to have. As birth professionals, trust is…

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your doula job

Doula Jobs: How to be a full-time doula

July 29, 2019

Yesterday I heard the following from a birth doula: “I finally let go of the crappy part time job that was using my vital morning time… The time when I have the most energy and focus for my business. It’s a risk, because I’m not quite financially ready, but I…

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How to take a doula holiday

July 8, 2019

I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know,…

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The path to becoming a doula

June 13, 2019

One of the things I love about working with birth and postpartum professionals as a web designer is hearing how each of you came to this path. Perhaps it was your own birth experience, supporting a friend in birth, reading Ina May Gaskin, or a purely chance encounter that lead…

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headshot for your website tips

Why is it so hard to get a website headshot?

May 14, 2019

SPOILER ALERT: You’re going to see lots of old photos of me in this post! Today’s blog post is inspired by a post by a birth doula over in the Doula Toolbox Community on Facebook (check it out!). I’ve just joined the group to offer occasional tips & tricks to…

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Get More Clients With an Effective Contact Page

May 7, 2019

Does your website have a contact form? If so, great!  It’s an important tool for any effective website. Keep reading – because I’m about to share some valuable ideas to make the most of your form. Don’t have a contact form yet? Totally fine. Keep reading – you’ll get great…

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voice transcription app for blog posts

Struggle with your blog? Here’s my secret.

April 30, 2019

I would like to take this opportunity to introduce you all to the wonders of the free Temi voice transcription app.  I stumbled upon it when a friend recommended it and I put it on my phone a bit hesitantly. Believe it or not I’m a relatively recent convert to…

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White Space & Your Website

April 1, 2019

I took a writing course this fall learning about memoir writing as a woman and mother. This was something new for me… I can write an informational blog post with ease, but taking my thoughts & experiences and translating them into memoir form was, to say the least, challenging. As…

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How to create your gravatar

March 6, 2019

What’s a gravatar, you wonder? It comes from the world Avatar, kind of like the avatars your kids choose for themselves while playing video games. I’m way too outside of that world to do a real comparison of the two, despite having 2 teenage boys!  Avatar was actually originally a…

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balancing doula care and motherhood

Balancing Birth Work & Motherhood: 5 Lessons Learned the Hard Way

September 3, 2013

Today is the first day back at school for my two boys.  I’ve never been very good at the working & motherhood balance thing. I’m not sure it is even possible to be good at it.  At least if “good” is defined as somehow magically giving what we need to…

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No guilt allowed! Your birth business newsletter

July 30, 2013

A fantastic newsletter landed in my inbox the other day from This is a company that I am actually excited about following and look forward to the content she has to offer, which is actually pretty rare. I tend to be pretty strict around which companies I allow to…

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Competition and Doulas

Competitors or Sisters? Competition and Birth Work

July 19, 2013

I’ve been thinking about competition and birth work a lot lately.  Between preparing for my DONA workshop Beyond Competition (2015), conversations on social media, and heartfelt conversations with coaching clients,  I am getting very different pictures about the nature of competition in birth work. Is there competition between doulas? midwives?…

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birth philosophy doula practice

Rock your Birth Philosophy

July 19, 2013

What do you believe to be true about birth? We each come into birth work with our own set of assumptions, beliefs, and desires about birth work.  These have been shaped by a lifetime of cultural and family training around birth, our own birth experiences, books we’ve read and trainings…

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becoming a doula

Birthing Ourselves – My Path as a Doula & Childbirth Educator

July 15, 2013

Thanks to a powerful recent blog by a doula in England about her experience in a Birthing from Within workshop, I have found myself reflecting on my own path as a doula and childbirth educator.  Over the years I’ve done ICEA training, DONA Birth Doula Certification, and Birthing from Within…

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online marketing for doulas

Marketing your Birth Practice Online

July 9, 2013

It begins with a simple conversation about the website for your doula practice. “Is having a website enough“, you ask? Well, yes… and no. We talk for a few more minutes, and you wonder about facebook… Then perhaps I mention the benefits of Google+. You then wonder about writing a…

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birth snacks for doulas

Raw Chocolate Truffles for Doulas

May 1, 2013

I believe in good food, and nourishing ourselves as birth professionals. Whether at your desk or in the wee hours at a birth, good food can make all the difference in helping you stay alert & focused. Here is one of my favorites – full of iron, calcium & protein…

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new doula website

Do you need a new website for your birth practice?

April 26, 2013

With over ten years of self-employment as a birth professional, I’ve found that websites seem to go in a 2-3 year cycle.  I’m usually very happy with my website for a year or two, and then one day I wake up and want to change – NOW.  It is pretty…

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birth work seo analogy

Birth Work meets Search Engine Optimization

April 24, 2013

I’m setting out to draw a parallel between birth work and good search engine optimization in this post – probably the first time this has ever been attempted. Quick Note: If you’re interested in learning more about SEO, be sure to sign up at the bottom of this post for…

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new doula business

Labyrinth of a New Birth Business

April 23, 2013

I’ve been working with Labyrinth images for years in my Birthing from Within practice, thanks to the visionary work of Pam England (check out her book the Labyrinth of Birth!)  So it’s not surprising that I can relate the labyrinth to the experience of self-employment – much like I can…

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holistic marketing for doulas

Holistic Marketing for Doulas

April 6, 2012

Marketing: The action or business of promoting and selling products or services. Blech. For most birth professionals and other holistic health practitioners, the traditional sales-oriented marketing techniques just don’t feel like the right match for our style and values. In addition, most of us don’t have a background in business…

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business tips for new doulas

Top 5 Tips for a New Doula Business

March 7, 2012

I was delighted to write a guest blog for Doula Trainings International this week on being a business savvy doula, including tips for new doulas just starting their business.  While it was written to doulas, these ideas apply equally to any holistic health practitioner who is striving to cultivate her…

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