Favicons 101: Why, What & How

By Sarah Juliusson | February 10, 2020 |
favicon 101 for doulas

One of the small details of web design I often get asked about is the mystery of the favicon. On Chrome, Safari and Firefox when you open up a website, the favicon appears in the top left of the tab you have open.  Over and over again I get questions such as: How do I…

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Border Rights and Volunteer Advocacy: What you need to know

By Sarah Juliusson | January 8, 2020 |

Note: This blog post is a radical departure from my typical posts about website strategy, tips & tricks. As The Website Doula, I’ve always maintained a close relationship with my client base. We talk about your websites, yes, but we also talk about life, family, what’s important to you. This topic is very, very important…

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How to reach new clients with content marketing

By Sarah Juliusson | January 3, 2020 | Comments Off on How to reach new clients with content marketing

So there are all kinds of people who are looking for your business, right? Let’s talk about how to reach potential clients who are just in the early informational stages and exploring options. They want to get a bit more information, and have a question – or five… They have a sense that they’d like…

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SSL Certificate Website

Why you need an SSL Certificate

August 13, 2019

No, SSL does not stand for Spanish as a second language… Have you noticed the little green padlock symbol with the words secure starting to show up on the latest edition of Google Chrome? That little green padlock is an increasingly good thing to have. As birth professionals, trust is…

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your doula job

Doula Jobs: How to be a full-time doula

July 29, 2019

Yesterday I heard the following from a birth doula: “I finally let go of the crappy part time job that was using my vital morning time… The time when I have the most energy and focus for my business. It’s a risk, because I’m not quite financially ready, but I…

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How to take a doula holiday

July 8, 2019

I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know,…

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The path to becoming a doula

June 13, 2019

One of the things I love about working with birth and postpartum professionals as a web designer is hearing how each of you came to this path. Perhaps it was your own birth experience, supporting a friend in birth, reading Ina May Gaskin, or a purely chance encounter that lead…

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headshot for your website tips

Why is it so hard to get a website headshot?

May 14, 2019

SPOILER ALERT: You’re going to see lots of old photos of me in this post! Today’s blog post is inspired by a post by a birth doula over in the Doula Toolbox Community on Facebook (check it out!). I’ve just joined the group to offer occasional tips & tricks to…

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Get More Clients With an Effective Contact Page

May 7, 2019

Does your website have a contact form? If so, great!  It’s an important tool for any effective website. Keep reading – because I’m about to share some valuable ideas to make the most of your form. Don’t have a contact form yet? Totally fine. Keep reading – you’ll get great…

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voice transcription app for blog posts

Struggle with your blog? Here’s my secret.

April 30, 2019

I would like to take this opportunity to introduce you all to the wonders of the free Temi voice transcription app.  I stumbled upon it when a friend recommended it and I put it on my phone a bit hesitantly. Believe it or not I’m a relatively recent convert to…

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White Space & Your Website

April 1, 2019

I took a writing course this fall learning about memoir writing as a woman and mother. This was something new for me… I can write an informational blog post with ease, but taking my thoughts & experiences and translating them into memoir form was, to say the least, challenging. As…

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How to create your gravatar

March 6, 2019

What’s a gravatar, you wonder? It comes from the world Avatar, kind of like the avatars your kids choose for themselves while playing video games. I’m way too outside of that world to do a real comparison of the two, despite having 2 teenage boys!  Avatar was actually originally a…

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define your niche

Defining Your Niche

February 14, 2019

“If you don’t have the guts be a meaningful specific, why do you think you can succeed as a wandering generality?” Those words of wisdom came from Seth Godin and a podcast interview with Amy Porterfield of Online Marketing Made Easy. I listened to it a few days ago as…

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safe domain name research

How to safely research domain names

December 14, 2018

So you thought of your perfect domain name. Great! Innocently, you hop online to see if it is available. You’ve heard a lot about GoDaddy as a host so you use their domain search tool to see if it is available. Seems like a perfectly reasonable thing to do, right?…

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Black Friday

November 23, 2018

I’m not big on going to the malls for Black Friday. In fact, this is my first official American thanksgiving in over 16 years, having just moved back to the US as a family. While I don’t need another sweater, I am enticed by all the deals showing up for…

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social media for doulas: instagram or facebook

Meaningful Social Media & your Birth Practice

November 12, 2013

Would you like to use social media for your birth practice but don’t want to add to the endless “filler” content we see on facebook? When used wisely, social media can be both an authentic voice for your birth practice, and a powerful tool of engagement. Here are a few…

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facebook doula business

The magical secret to success on your doula facebook page

November 6, 2013

Like so many aspects of managing and growing your own birth practice, social media has a learning curve.  Even for those who are well-practiced at using facebook with friends and family, a business page for your doula or childbirth education business presents a different challenge. From the question of how…

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Featured guest interview with doula Jodi green

Values, Passion and your Doula Practice

October 30, 2013

I am happy to share with you all today’s feature interview with Jodi Green, a seasoned doula with over 14 years of experience supporting families and a true leader in the birth community. Based in New Jersey, she supports east coast families with of a range services that include childbirth…

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Resources for Pregnancy Loss

October 15, 2013

Today is Pregnancy and Infant Loss Awareness Day and I find myself feeling a bit shaken by the many posts from friends in the birth world on this topic.  We lost our third child in 2006 around 18 weeks of pregnancy.  Our personal journey of pregnancy loss has shaped my…

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doula training

Training the Modern Doula

October 1, 2013

I’m delighted to share with you today an interview post featuring the wonderful women of Doula Trainings International – Tara Brooke, Gina Giordano & Aimee Brill.  When I first started birth work in 1992, DONA was just getting started and quickly established itself as the leading training and certification body…

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create your own baby fair

How To Create your Very Own Birth and Baby Fair

September 19, 2013

Years ago I sat in a circle with a group of holistic birth professionals, including a midwife, childbirth educator, chiropractor, acupuncturist, massage therapist, photographer & doula.  We were sharing our frustration with an upcoming corporate-style baby fair at which booths would run an average of $800 – $1000, far out…

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guest blog post

Want to be a Featured Guest on the Website Doula Blog?

September 17, 2013

Hello all. I’m looking for some fantastic birth professionals to profile here on The Website Doula Blog. You may be a doula, childbirth educator, midwife, birth and baby photographer, prenatal yoga teacher, placenta encapsulation specialist, acupuncturist or provide some other wonderful service in support of birthing families. Whether you are brand new…

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full time doula services

Making Birth Work your Real Job

September 13, 2013

***If you’re interested full-time doula job, take a look at my post on doula jobs and taking the leap. Be sure to read my Ever wonder what it takes to be a full-time doula or childbirth educator with birth work as your “real” job? While life on call is best…

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baby fair doula booth

Should I get a booth at the baby fair for my birth practice?

September 9, 2013

In a recent podcast I shared creative ideas to make sure your booth stands out from the crowd and helps you build your practice. I thought I’d continue the conversation here on the blog by exploring the foundation of a successful booth. You have to answer this question: Is this baby…

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balancing doula care and motherhood

Balancing Birth Work & Motherhood: 5 Lessons Learned the Hard Way

September 3, 2013

Today is the first day back at school for my two boys.  I’ve never been very good at the working & motherhood balance thing. I’m not sure it is even possible to be good at it.  At least if “good” is defined as somehow magically giving what we need to…

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No guilt allowed! Your birth business newsletter

July 30, 2013

A fantastic newsletter landed in my inbox the other day from www.abbykerr.com. This is a company that I am actually excited about following and look forward to the content she has to offer, which is actually pretty rare. I tend to be pretty strict around which companies I allow to…

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Competition and Doulas

Competitors or Sisters? Competition and Birth Work

July 19, 2013

I’ve been thinking about competition and birth work a lot lately.  Between preparing for my DONA workshop Beyond Competition (2015), conversations on social media, and heartfelt conversations with coaching clients,  I am getting very different pictures about the nature of competition in birth work. Is there competition between doulas? midwives?…

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