Favicons 101: Why, What & How

By Sarah Juliusson | February 10, 2020 |
favicon 101 for doulas

One of the small details of web design I often get asked about is the mystery of the favicon. On Chrome, Safari and Firefox when you open up a website, the favicon appears in the top left of the tab you have open.  Over and over again I get questions such as: How do I…

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Border Rights and Volunteer Advocacy: What you need to know

By Sarah Juliusson | January 8, 2020 |

Note: This blog post is a radical departure from my typical posts about website strategy, tips & tricks. As The Website Doula, I’ve always maintained a close relationship with my client base. We talk about your websites, yes, but we also talk about life, family, what’s important to you. This topic is very, very important…

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How to reach new clients with content marketing

By Sarah Juliusson | January 3, 2020 | Comments Off on How to reach new clients with content marketing

So there are all kinds of people who are looking for your business, right? Let’s talk about how to reach potential clients who are just in the early informational stages and exploring options. They want to get a bit more information, and have a question – or five… They have a sense that they’d like…

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SSL Certificate Website

Why you need an SSL Certificate

August 13, 2019

No, SSL does not stand for Spanish as a second language… Have you noticed the little green padlock symbol with the words secure starting to show up on the latest edition of Google Chrome? That little green padlock is an increasingly good thing to have. As birth professionals, trust is…

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your doula job

Doula Jobs: How to be a full-time doula

July 29, 2019

Yesterday I heard the following from a birth doula: “I finally let go of the crappy part time job that was using my vital morning time… The time when I have the most energy and focus for my business. It’s a risk, because I’m not quite financially ready, but I…

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How to take a doula holiday

July 8, 2019

I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know,…

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The path to becoming a doula

June 13, 2019

One of the things I love about working with birth and postpartum professionals as a web designer is hearing how each of you came to this path. Perhaps it was your own birth experience, supporting a friend in birth, reading Ina May Gaskin, or a purely chance encounter that lead…

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headshot for your website tips

Why is it so hard to get a website headshot?

May 14, 2019

SPOILER ALERT: You’re going to see lots of old photos of me in this post! Today’s blog post is inspired by a post by a birth doula over in the Doula Toolbox Community on Facebook (check it out!). I’ve just joined the group to offer occasional tips & tricks to…

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Get More Clients With an Effective Contact Page

May 7, 2019

Does your website have a contact form? If so, great!  It’s an important tool for any effective website. Keep reading – because I’m about to share some valuable ideas to make the most of your form. Don’t have a contact form yet? Totally fine. Keep reading – you’ll get great…

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voice transcription app for blog posts

Struggle with your blog? Here’s my secret.

April 30, 2019

I would like to take this opportunity to introduce you all to the wonders of the free Temi voice transcription app.  I stumbled upon it when a friend recommended it and I put it on my phone a bit hesitantly. Believe it or not I’m a relatively recent convert to…

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White Space & Your Website

April 1, 2019

I took a writing course this fall learning about memoir writing as a woman and mother. This was something new for me… I can write an informational blog post with ease, but taking my thoughts & experiences and translating them into memoir form was, to say the least, challenging. As…

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How to create your gravatar

March 6, 2019

What’s a gravatar, you wonder? It comes from the world Avatar, kind of like the avatars your kids choose for themselves while playing video games. I’m way too outside of that world to do a real comparison of the two, despite having 2 teenage boys!  Avatar was actually originally a…

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define your niche

Defining Your Niche

February 14, 2019

“If you don’t have the guts be a meaningful specific, why do you think you can succeed as a wandering generality?” Those words of wisdom came from Seth Godin and a podcast interview with Amy Porterfield of Online Marketing Made Easy. I listened to it a few days ago as…

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safe domain name research

How to safely research domain names

December 14, 2018

So you thought of your perfect domain name. Great! Innocently, you hop online to see if it is available. You’ve heard a lot about GoDaddy as a host so you use their domain search tool to see if it is available. Seems like a perfectly reasonable thing to do, right?…

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Black Friday

November 23, 2018

I’m not big on going to the malls for Black Friday. In fact, this is my first official American thanksgiving in over 16 years, having just moved back to the US as a family. While I don’t need another sweater, I am enticed by all the deals showing up for…

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doula interview questions

Be Prepared: Questions for the Doula Interview

September 24, 2014

Given that the average doula interview lasts roughly an hour, it is pretty amazing how much ground we can cover in that time. While some clients do sit down with a list of “questions for your doula interview” they have printed from a pregnancy blog, most interviews end up including your…

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doula interviewing

Walking into the Unknown: The Doula Interview…

September 23, 2014

I’m not sure there are any jobs in the world that require quite this much interviewing to make a living…  Remember back when you had a “normal” job?  Once you nailed the hiring interview, that was it… you had a job.  Now you get to go through the interview &…

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Doula Blog Tutorial

Blogging 101: Tips for Birth Pros

September 17, 2014

I’m going to start this post with a bit of advice that is perhaps a bit unexpected: If you are only writing a blog because you feel like you should, but you don’t actually enjoy it, then don’t do a blog! A blog is not a key ingredient to business…

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Six Good Reasons to List your Fees on your Doula Website

August 18, 2014

I’m amazed what a hot topic this question is on many online support forums.  Over and over again I see the question posted – “Should I list my fees on my website?”  As a website designer and developer, a lot of my clients share this question. It seems like a…

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doula websites wix

Considering Wix for your Birth Practice Website?

July 30, 2014

Looking for a simple, attractive Website Builder? I’ll start this post by acknowledging that you’ve probably had a few dear doula friends tell you how much they love Wix. A lot of their reasons are really solid and good;  it is indeed very easy to use, and has some beautiful…

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my first doula website

My First Real Birth Business Website

July 18, 2014

This is the story of the first professional website for my birth practice, and how it allowed me to double my childbirth education and doula practice. Ok, to be fair to my brother, I did have one website before this one. He built it for me with lots of love,…

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doula business skills

I’m No Good At… (How to Build Your Business Skills)

June 24, 2014

Ever notice yourself saying “I’m not good at… (fill-in-the-blank here, Marketing, Websites, Social Media, Networking Events)? I hear it all the time from birth business coaching clients, and part of my job is to help each of you find the sweet spot where you can thrive in these essential elements…

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Why I am Not a Midwife

May 5, 2014

Happy International Day of the Midwife everyone! My 26 years in the birth world been quite a journey, and the incredible work of midwifery is a core part of who I am today. Given how many doulas and childbirth educators I meet who dream of “one day” becoming a midwife,…

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Pinterest 101 for Birth Professionals, or.. How to Have Fun Marketing your Birth Practice

March 28, 2014

I enjoyed a great call with many of you this morning exploring tips & tricks on building your business presence on Pinterest.  For those of you who missed it, you can find the call recording here. It includes plenty of guidance around how to create an effective Pinterest page for…

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pinterest for doulas

Love Birth – Love Pinterest

March 24, 2014

Do you love Pinterest?  So do I. I have gathered on my Pinterest boards a lovely collection of craft projects, recipes to try, gift ideas, homeschooling projects, and inspirations for my one-day, long-awaited, much-dreamed-of kitchen reno.  This is of course, my personal Pinterest page. Thankfully, Pinterest allows you to have…

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The long labor of birthing your doula business

The Long Labor of Birthing your Business

March 18, 2014

Yesterday I shared a website page created by one of my clients with another coaching client.  I thought she might be inspired by her unique approach to speaking to the topic of anxiety in pregnancy.  She was of course, wowed by what she saw, but the real magic happened when…

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facebook for doulas

Birth Work not Facebook: Six Tips to Simplify your Time Online

November 13, 2013

Ah… facebook.   I often hear comments of frustration and overwhelm from coaching clients trying to get a handle on how to use facebook effectively for their birth practice.  While finding creative ways to share and engage on facebook is a priority, learning a few of the tips and tricks…

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