Favicons 101: Why, What & How

By Sarah Juliusson | February 10, 2020 |
favicon 101 for doulas

One of the small details of web design I often get asked about is the mystery of the favicon. On Chrome, Safari and Firefox when you open up a website, the favicon appears in the top left of the tab you have open.  Over and over again I get questions such as: How do I…

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Border Rights and Volunteer Advocacy: What you need to know

By Sarah Juliusson | January 8, 2020 |

Note: This blog post is a radical departure from my typical posts about website strategy, tips & tricks. As The Website Doula, I’ve always maintained a close relationship with my client base. We talk about your websites, yes, but we also talk about life, family, what’s important to you. This topic is very, very important…

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How to reach new clients with content marketing

By Sarah Juliusson | January 3, 2020 | Comments Off on How to reach new clients with content marketing

So there are all kinds of people who are looking for your business, right? Let’s talk about how to reach potential clients who are just in the early informational stages and exploring options. They want to get a bit more information, and have a question – or five… They have a sense that they’d like…

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SSL Certificate Website

Why you need an SSL Certificate

August 13, 2019

No, SSL does not stand for Spanish as a second language… Have you noticed the little green padlock symbol with the words secure starting to show up on the latest edition of Google Chrome? That little green padlock is an increasingly good thing to have. As birth professionals, trust is…

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your doula job

Doula Jobs: How to be a full-time doula

July 29, 2019

Yesterday I heard the following from a birth doula: “I finally let go of the crappy part time job that was using my vital morning time… The time when I have the most energy and focus for my business. It’s a risk, because I’m not quite financially ready, but I…

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How to take a doula holiday

July 8, 2019

I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know,…

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The path to becoming a doula

June 13, 2019

One of the things I love about working with birth and postpartum professionals as a web designer is hearing how each of you came to this path. Perhaps it was your own birth experience, supporting a friend in birth, reading Ina May Gaskin, or a purely chance encounter that lead…

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headshot for your website tips

Why is it so hard to get a website headshot?

May 14, 2019

SPOILER ALERT: You’re going to see lots of old photos of me in this post! Today’s blog post is inspired by a post by a birth doula over in the Doula Toolbox Community on Facebook (check it out!). I’ve just joined the group to offer occasional tips & tricks to…

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Get More Clients With an Effective Contact Page

May 7, 2019

Does your website have a contact form? If so, great!  It’s an important tool for any effective website. Keep reading – because I’m about to share some valuable ideas to make the most of your form. Don’t have a contact form yet? Totally fine. Keep reading – you’ll get great…

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voice transcription app for blog posts

Struggle with your blog? Here’s my secret.

April 30, 2019

I would like to take this opportunity to introduce you all to the wonders of the free Temi voice transcription app.  I stumbled upon it when a friend recommended it and I put it on my phone a bit hesitantly. Believe it or not I’m a relatively recent convert to…

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White Space & Your Website

April 1, 2019

I took a writing course this fall learning about memoir writing as a woman and mother. This was something new for me… I can write an informational blog post with ease, but taking my thoughts & experiences and translating them into memoir form was, to say the least, challenging. As…

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How to create your gravatar

March 6, 2019

What’s a gravatar, you wonder? It comes from the world Avatar, kind of like the avatars your kids choose for themselves while playing video games. I’m way too outside of that world to do a real comparison of the two, despite having 2 teenage boys!  Avatar was actually originally a…

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define your niche

Defining Your Niche

February 14, 2019

“If you don’t have the guts be a meaningful specific, why do you think you can succeed as a wandering generality?” Those words of wisdom came from Seth Godin and a podcast interview with Amy Porterfield of Online Marketing Made Easy. I listened to it a few days ago as…

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safe domain name research

How to safely research domain names

December 14, 2018

So you thought of your perfect domain name. Great! Innocently, you hop online to see if it is available. You’ve heard a lot about GoDaddy as a host so you use their domain search tool to see if it is available. Seems like a perfectly reasonable thing to do, right?…

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Black Friday

November 23, 2018

I’m not big on going to the malls for Black Friday. In fact, this is my first official American thanksgiving in over 16 years, having just moved back to the US as a family. While I don’t need another sweater, I am enticed by all the deals showing up for…

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how to get new doula clients

How to Get New Doula Clients

December 5, 2016

Many years ago my dear husband took an advanced networking and business skills training. He was looking to translate his international non-profit skills into a new sector, and find effective ways to communicate his worth to potential employers. He was gifted with an incredibly simple, but invaluable teaching that has…

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On Birth Nerds and Passwords: My Confession

November 28, 2016

As a website designer I have endless opportunities to share passwords with clients. New website login information, mailchimp logins, email passwords – I spend an unusual amount of time each week verifying passwords. As you know, a quality password should involve a blend of capital and lowercase letters, numbers, and…

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Doula Website Design Inspiration

Birthing Your Website: Finding Your Design Inspiration

November 14, 2016

There is this moment in the journey of birthing a new website as we seek design inspiration and just the right blend of elements. It happens with every single website I help design. It feels a lot like that moment when a labouring mom is 8cm and things really get…

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how to get google+ reviews for your doula page

Simple Trick for Google Reviews

September 30, 2016

Having a Google+ Business Page with glowing reviews is a great way to boost your website rankings, allowing for an additional way for your site to show up in local search. (Here is my tutorial on how to create a Google+ business page for your doula practice!) Recently Google Business…

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google fonts tutorial

The Joy of Google Fonts

September 2, 2016

Choosing fonts for your doula website can be crazy overwhelming. Not only are there gazillons to choose from, but you also have to ensure that they are a) legible, b) affordable, c) match your brand, and d) web-friendly. As The Website Doula I definitely have some favourite sources of quality…

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Featured Images on Your Doula Blog

Creating Featured Images for your WordPress Website

August 16, 2016

Wondering how on earth other doulas manage to have a beautiful image accompany their blog post or website page shares on facebook? The secret is to create a featured image. Here is a quick tutorial showing you how to resize a featured image to the optimal size for facebook (1200px…

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Doula Stock Photography

Doulas in Stock Photography

July 18, 2016

***Be sure to check out my more recent blog post with an abundance of links to sources of free and paid quality doula stock photography. >>> Find great doula stock photos here!… There are moments when it feels to me as though we have reached a tipping point in terms…

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Schedule your WordPress doula blog posts

How to Schedule a Blog Post in WordPress

May 1, 2016

Keeping up a regular blog schedule can be daunting, even with the best of intentions. One of my top tips for birth workers struggling to keep up to date on their blog is to write posts in advance and schedule for publishing at a later date. On a recent plane…

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doula blog spam tutorial

Spam or Real? Comments on Your Birth Blog

April 20, 2016

If you blog on your birth or postpartum website, you likely get spam comments appearing in your inbox from time to time. One arrived in my inbox this morning that I actually read twice just to be sure my spam hunch was correct. They aren’t just about Viagra and Russian…

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doula facebook page

Changes to your Business Facebook Page

April 5, 2016

Oh facebook…. they’ve been making changes again – and based on what I’m seeing on various internet forum, this appears to be a change that has taken place gradually over the past months and without warning. This time they’ve made it strangely far more difficult to use facebook as your…

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Doula Website Menu Tutorial

Changing Menu Items in WordPress

March 1, 2016

Perhaps you’ve added a new service, reorganized the way you want to present your offerings, or have decided that you no longer want to offer a service. It is wonderfully simple to change your menu in WordPress.  

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To Do List Tips

My Favorite To Do List Template

January 7, 2016

One of the best things about birth and postpartum work is the opportunity we have to nurture and support our clients through this extraordinary time in life. It would be lovely if this were the only thing on our to do list – devoting all of our hours to supporting…

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