Favicons 101: Why, What & How

By Sarah Juliusson | February 10, 2020 |
favicon 101 for doulas

One of the small details of web design I often get asked about is the mystery of the favicon. On Chrome, Safari and Firefox when you open up a website, the favicon appears in the top left of the tab you have open.  Over and over again I get questions such as: How do I…

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Border Rights and Volunteer Advocacy: What you need to know

By Sarah Juliusson | January 8, 2020 |

Note: This blog post is a radical departure from my typical posts about website strategy, tips & tricks. As The Website Doula, I’ve always maintained a close relationship with my client base. We talk about your websites, yes, but we also talk about life, family, what’s important to you. This topic is very, very important…

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How to reach new clients with content marketing

By Sarah Juliusson | January 3, 2020 | Comments Off on How to reach new clients with content marketing

So there are all kinds of people who are looking for your business, right? Let’s talk about how to reach potential clients who are just in the early informational stages and exploring options. They want to get a bit more information, and have a question – or five… They have a sense that they’d like…

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SSL Certificate Website

Why you need an SSL Certificate

August 13, 2019

No, SSL does not stand for Spanish as a second language… Have you noticed the little green padlock symbol with the words secure starting to show up on the latest edition of Google Chrome? That little green padlock is an increasingly good thing to have. As birth professionals, trust is…

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your doula job

Doula Jobs: How to be a full-time doula

July 29, 2019

Yesterday I heard the following from a birth doula: “I finally let go of the crappy part time job that was using my vital morning time… The time when I have the most energy and focus for my business. It’s a risk, because I’m not quite financially ready, but I…

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How to take a doula holiday

July 8, 2019

I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know,…

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The path to becoming a doula

June 13, 2019

One of the things I love about working with birth and postpartum professionals as a web designer is hearing how each of you came to this path. Perhaps it was your own birth experience, supporting a friend in birth, reading Ina May Gaskin, or a purely chance encounter that lead…

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headshot for your website tips

Why is it so hard to get a website headshot?

May 14, 2019

SPOILER ALERT: You’re going to see lots of old photos of me in this post! Today’s blog post is inspired by a post by a birth doula over in the Doula Toolbox Community on Facebook (check it out!). I’ve just joined the group to offer occasional tips & tricks to…

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Get More Clients With an Effective Contact Page

May 7, 2019

Does your website have a contact form? If so, great!  It’s an important tool for any effective website. Keep reading – because I’m about to share some valuable ideas to make the most of your form. Don’t have a contact form yet? Totally fine. Keep reading – you’ll get great…

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voice transcription app for blog posts

Struggle with your blog? Here’s my secret.

April 30, 2019

I would like to take this opportunity to introduce you all to the wonders of the free Temi voice transcription app.  I stumbled upon it when a friend recommended it and I put it on my phone a bit hesitantly. Believe it or not I’m a relatively recent convert to…

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White Space & Your Website

April 1, 2019

I took a writing course this fall learning about memoir writing as a woman and mother. This was something new for me… I can write an informational blog post with ease, but taking my thoughts & experiences and translating them into memoir form was, to say the least, challenging. As…

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How to create your gravatar

March 6, 2019

What’s a gravatar, you wonder? It comes from the world Avatar, kind of like the avatars your kids choose for themselves while playing video games. I’m way too outside of that world to do a real comparison of the two, despite having 2 teenage boys!  Avatar was actually originally a…

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define your niche

Defining Your Niche

February 14, 2019

“If you don’t have the guts be a meaningful specific, why do you think you can succeed as a wandering generality?” Those words of wisdom came from Seth Godin and a podcast interview with Amy Porterfield of Online Marketing Made Easy. I listened to it a few days ago as…

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safe domain name research

How to safely research domain names

December 14, 2018

So you thought of your perfect domain name. Great! Innocently, you hop online to see if it is available. You’ve heard a lot about GoDaddy as a host so you use their domain search tool to see if it is available. Seems like a perfectly reasonable thing to do, right?…

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Black Friday

November 23, 2018

I’m not big on going to the malls for Black Friday. In fact, this is my first official American thanksgiving in over 16 years, having just moved back to the US as a family. While I don’t need another sweater, I am enticed by all the deals showing up for…

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common doula website design mistakes

Common Doula Website Design Mistakes

April 5, 2017

Why isn’t my site working for me? This is one of the questions I got asked in my 2017 website questions survey, and while she was directing the question to her specific site my answer is to all of you. By identifying common doula website design mistakes, hopefully you can…

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doula website feedback

Getting Feedback on Your Website

April 3, 2017

  Why isn’t my site working for me? This is one of the questions I got asked in my 2017 questions survey, and while she was directing the question to her specific site my answer is to all of you! You’ll find my actual answer regarding common doula website design…

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facebook or instagram for doulas

Social Media for Doulas: Instagram and Facebook

February 20, 2017

A doula recently asked me >> “Do I HAVE to do both Instagram AND Facebook?” First, you actually don’t HAVE to do either social media platform. There are other pathways to marketing your business such as search engine optimization and personal referrals. If you’re truly going to be miserable on…

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Russian Spam and Your Doula Website Analytics

Russia and Your Website SEO

February 14, 2017

I got the following question about Russia and her website analytics from a childbirth educator and doula in Texas who is considering joining the SEO Birth Plan eCourse. I thought I’d go ahead and share my answer with all of you! If you are not in the least bit interested…

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website speed and seo

Fast Websites Have Better SEO

February 9, 2017

I’m not sure “Fast Websites Have Better SEO” would make much of a tshirt slogan, but the benefits of site speed are worth paying attention to. Did you know that 40% of people abandon a website page if it doesn’t load in less than 3 seconds? THREE SECONDS y’all. I…

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Why Your Doula Website Isn’t Showing Up in Search

January 13, 2017

I got this question from a doula on the Heart|Soul|Business page where I am a moderator, and thought I’d turn my response into a blog post because it touches on some important points to remember when evaluating how your site is performing in search. (Also, a great example of how…

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The Website Doula in Costa Rica

You asked – I’m answering

January 10, 2017

Last week I put out an anonymous questionnaire inviting you to ask me just about any personal or website related question with the goal of opening up a new level of conversation in 2017. You all responded with a host of great business questions & a few tasty personal ones,…

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avoiding doula burnout

Avoiding Doula Burnout: The Tale of a Doula Sabbatical

January 5, 2017

I know a lovely, skilled, dynamic, and incredibly inspired doula & childbirth educator who has been at risk for doula burnout. Let’s call her Betsy. She does absolutely incredible things in her community, creating innovative offerings that have established her as a respected expert. She’s one of those people that…

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Ask the Doula – What Do You Want to Know in 2017?

December 29, 2016

Happy almost new year! I thought I’d welcome 2017 by inviting you to ask me questions related to business or website strategy – this is your chance to truly treat me as your “doula”. Consider this an open door to my office! I’ll be answering your questions in future blog…

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Doula Blog Strategies

Blog Strategies for Doulas: Six Tips to Keep it Simple

December 26, 2016

Want to blog but worry about the time commitment? Have trouble imagining how on earth you’ll manage to write regular posts? Blogging doesn’t have to be nearly as complicated as many birth workers imagine. I find myself sharing these same nuggets of advice over and over again with clients, so…

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Poetry Lucille Clifton Song of Mary

Mary’s Birth Story: The Poems of Lucille Clifton

December 23, 2016

As a devoted birth professional, I’ve always felt a fascination with Mary’s side of the story as we approach Christmas. As a young woman I discovered a series of five Mary poems by powerful poet Lucille Clifton. From Mary’s childhood with a future already written, to her experience of conception,…

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featured doula interview the birth bag

Introducing … The Birth Bag by Doula Kristin Smith

December 8, 2016

I’m pleased to introduce you to Kristin Smith, creator of The Birth Bag, a new pre-packed labor support bag for families planning a hospital birth without the support of a doula. Kristin is a longtime birth and postpartum doula, and this is her first venture into offering a product on…

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