Favicons 101: Why, What & How

By Sarah Juliusson | February 10, 2020 |
favicon 101 for doulas

One of the small details of web design I often get asked about is the mystery of the favicon. On Chrome, Safari and Firefox when you open up a website, the favicon appears in the top left of the tab you have open.  Over and over again I get questions such as: How do I…

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Border Rights and Volunteer Advocacy: What you need to know

By Sarah Juliusson | January 8, 2020 | Comments Off on Border Rights and Volunteer Advocacy: What you need to know

Note: This blog post is a radical departure from my typical posts about website strategy, tips & tricks. As The Website Doula, I’ve always maintained a close relationship with my client base. We talk about your websites, yes, but we also talk about life, family, what’s important to you. This topic is very, very important…

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How to reach new clients with content marketing

By Sarah Juliusson | January 3, 2020 | Comments Off on How to reach new clients with content marketing

So there are all kinds of people who are looking for your business, right? Let’s talk about how to reach potential clients who are just in the early informational stages and exploring options. They want to get a bit more information, and have a question – or five… They have a sense that they’d like…

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SSL Certificate Website

Why you need an SSL Certificate

August 13, 2019

No, SSL does not stand for Spanish as a second language… Have you noticed the little green padlock symbol with the words secure starting to show up on the latest edition of Google Chrome? That little green padlock is an increasingly good thing to have. As birth professionals, trust is…

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your doula job

Doula Jobs: How to be a full-time doula

July 29, 2019

Yesterday I heard the following from a birth doula: “I finally let go of the crappy part time job that was using my vital morning time… The time when I have the most energy and focus for my business. It’s a risk, because I’m not quite financially ready, but I…

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How to take a doula holiday

July 8, 2019

I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know,…

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The path to becoming a doula

June 13, 2019

One of the things I love about working with birth and postpartum professionals as a web designer is hearing how each of you came to this path. Perhaps it was your own birth experience, supporting a friend in birth, reading Ina May Gaskin, or a purely chance encounter that lead…

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headshot for your website tips

Why is it so hard to get a website headshot?

May 14, 2019

SPOILER ALERT: You’re going to see lots of old photos of me in this post! Today’s blog post is inspired by a post by a birth doula over in the Doula Toolbox Community on Facebook (check it out!). I’ve just joined the group to offer occasional tips & tricks to…

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Get More Clients With an Effective Contact Page

May 7, 2019

Does your website have a contact form? If so, great!  It’s an important tool for any effective website. Keep reading – because I’m about to share some valuable ideas to make the most of your form. Don’t have a contact form yet? Totally fine. Keep reading – you’ll get great…

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voice transcription app for blog posts

Struggle with your blog? Here’s my secret.

April 30, 2019

I would like to take this opportunity to introduce you all to the wonders of the free Temi voice transcription app.  I stumbled upon it when a friend recommended it and I put it on my phone a bit hesitantly. Believe it or not I’m a relatively recent convert to…

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White Space & Your Website

April 1, 2019

I took a writing course this fall learning about memoir writing as a woman and mother. This was something new for me… I can write an informational blog post with ease, but taking my thoughts & experiences and translating them into memoir form was, to say the least, challenging. As…

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How to create your gravatar

March 6, 2019

What’s a gravatar, you wonder? It comes from the world Avatar, kind of like the avatars your kids choose for themselves while playing video games. I’m way too outside of that world to do a real comparison of the two, despite having 2 teenage boys!  Avatar was actually originally a…

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define your niche

Defining Your Niche

February 14, 2019

“If you don’t have the guts be a meaningful specific, why do you think you can succeed as a wandering generality?” Those words of wisdom came from Seth Godin and a podcast interview with Amy Porterfield of Online Marketing Made Easy. I listened to it a few days ago as…

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safe domain name research

How to safely research domain names

December 14, 2018

So you thought of your perfect domain name. Great! Innocently, you hop online to see if it is available. You’ve heard a lot about GoDaddy as a host so you use their domain search tool to see if it is available. Seems like a perfectly reasonable thing to do, right?…

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Black Friday

November 23, 2018

I’m not big on going to the malls for Black Friday. In fact, this is my first official American thanksgiving in over 16 years, having just moved back to the US as a family. While I don’t need another sweater, I am enticed by all the deals showing up for…

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Google+ Book Now Button Doulas

New! Google+ Booking Button

October 24, 2017

I’ve already written plenty about Google+, from how to create your Google places business page, to a nifty trick to create your own custom link to source client reviews on Google+. I’m delighted to share with you the new Google+ BOOK NOW BUTTON feature in coordination with a number of…

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Facebook Live Topics Tips

Facebook Live for Doulas #2: Choosing Topics

July 27, 2017

>> Not yet a fan of my Facebook page? Join me here. So I did my first facebook live yesterday! Honestly I never would have gone ahead with it if I hadn’t had a moment of insanity and actually scheduled the session a few days before via my blog and…

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Facebook Live Doula Tips

Facebook Live for Doulas #1: Why facebook live is a great fit.

July 24, 2017

Not yet a fan of my Facebook page? Join me here. Facebook Live is a relatively new feature on social media, having appeared on most of your business pages within the past year. That I have seen, it is not yet being widely used by doulas or other birth &…

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About Me page checklist tips

How to Rock your About Page

July 18, 2017

The about page is one of those that too often feels like an after thought on doula websites, much like the resources page. (See my guide to your resources page here!). The standard format seems to be a quick introductory paragraph, a list of trainings & credentials, and perhaps a…

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Doula Business Cards

Your Doula Business Cards

July 7, 2017

Way back when I started my life as a self-employed doula and a childbirth educator, a tiny business card was all I needed. It was a standard VistaPrint design (the funkiest one they had), and included my Name, Services, Phone Number, Email, and Website. Full colour on the front, blank…

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doula resources page

Rock your resources page

June 29, 2017

Oh the resources page… Perhaps the most under-utilized page on doula websites, usually consisting of no more than a list of linked resources for pregnancy and birth. But isn’t that what a resources page is SUPPOSED to be, you ask?  Well yes, and no. Yes, you want to provide great…

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how to register a domain name

How to Register a Domain Name

June 19, 2017

The mere logistics of getting started with your website journey can feel completely overwhelming at the beginning. If you’ve seen someone on a forum casually mention “registering a domain name” and you’re not even sure what a domain name is, or how to register one, let alone how to choose…

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doula website traffic analytics

Your Doula Website Traffic

June 11, 2017

What plug-in do you recommend for knowing the statistics on your doula website traffic? This is one of the questions y’all asked in my 2017 website questions survey, which I am answering bit by bit over the year to come. While the answer is partially dependent on the type of…

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google your doula business

The Truth About Googling Your Business

June 10, 2017

You’re pretty much not going to like what I have to say here. You might find it disheartening, dismaying, disempowering, disappointing, and likely a few other dis- words I’m not thinking of at the moment. Admit it – you’ve Googled yourself (along with a few exes…) It is interesting to…

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stock photos for your doula website

Free & Paid Stock Photo Sources

June 7, 2017

Let’s face it – there is a wide range of truly bad stock photography out there readily available for you to illustrate your birth or postpartum services website. Cheesy, unrealistic, excessive pregnant glow, and Very limited diversity represented in ethnicity, and LGBTQI families. Most photos of birth involve a health…

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google business page tutorial

Your Google+ Business Page: A Guide for Doulas

June 6, 2017

A while back I wrote a post about how stock photo companies seem to be a tad clueless as to the sheer numbers of birth and postpartum professionals who are looking for good quality photos of pregnancy, birth and doula care in action. Instead of photos of doulas we get…

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how to choose a domain name

Choosing Your Domain Name

May 19, 2017

More often than not, I get a new client calling me for help building their new website who has a fantastic creative name for their business that has only one major catch: The domain name is not available. Perhaps someone else is using it for their domain, or often an…

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