SEO Tips for Chiropractors

By Sarah Juliusson | September 22, 2020 |
chiropractor SEO tips

I recently sat down with Dr. Danielle Eaton of Aligned Women to explore search engine optimization tips for chiropractors on her podcast. We quickly found that we have a lot in common in our approaches to supporting clients, including defining your unique niche in order to implement an effective chiropractic marketing strategy. An effective website…

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Simple Logo Design: 6 Common Design Mistakes

By Sarah Juliusson | July 6, 2020 | Comments Off on Simple Logo Design: 6 Common Design Mistakes
common doula logo design mistakes

As a web designer I have seen A LOT of logo drafts. While I do not do graphic design myself, my web design clients who choose to have an image-based logo often present me with various iterations of their concept needing feedback. Sometimes we get caught up in our ideas of all the symbols that…

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Why you really do need a website (preferably a great one!)

By Sarah Juliusson | April 27, 2020 | Comments Off on Why you really do need a website (preferably a great one!)
why you need a website

Whenever I meet with a potential client who is just starting out in their practice, the question “Do I really need a website?” inevitably comes up. There are SO MANY “should haves” when you’re just starting out – from business cards to social media, and of course a website… Then the website brings up 1001…

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favicon 101 for doulas

Favicons 101: Why, What & How

February 10, 2020

One of the small details of web design I often get asked about is the mystery of the favicon. On Chrome, Safari and Firefox when you open up a website, the favicon appears in the top left of the tab you have open.  Over and over again I get questions…

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Border Rights and Volunteer Advocacy: What you need to know

January 8, 2020

Note: This blog post is a radical departure from my typical posts about website strategy, tips & tricks. As The Website Doula, I’ve always maintained a close relationship with my client base. We talk about your websites, yes, but we also talk about life, family, what’s important to you. This…

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How to reach new clients with content marketing

January 3, 2020

So there are all kinds of people who are looking for your business, right? Let’s talk about how to reach potential clients who are just in the early informational stages and exploring options. They want to get a bit more information, and have a question – or five… They have…

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SSL Certificate Website

Why you need an SSL Certificate

August 13, 2019

No, SSL does not stand for Spanish as a second language… Have you noticed the little green padlock symbol with the words secure starting to show up on the latest edition of Google Chrome? That little green padlock is an increasingly good thing to have. As birth professionals, trust is…

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your doula job

Doula Jobs: How to be a full-time doula

July 29, 2019

Yesterday I heard the following from a birth doula: “I finally let go of the crappy part time job that was using my vital morning time… The time when I have the most energy and focus for my business. It’s a risk, because I’m not quite financially ready, but I…

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How to take a doula holiday

July 8, 2019

I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know,…

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The path to becoming a doula

June 13, 2019

One of the things I love about working with birth and postpartum professionals as a web designer is hearing how each of you came to this path. Perhaps it was your own birth experience, supporting a friend in birth, reading Ina May Gaskin, or a purely chance encounter that lead…

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headshot for your website tips

Why is it so hard to get a website headshot?

May 14, 2019

SPOILER ALERT: You’re going to see lots of old photos of me in this post! Today’s blog post is inspired by a post by a birth doula over in the Doula Toolbox Community on Facebook (check it out!). I’ve just joined the group to offer occasional tips & tricks to…

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Get More Clients With an Effective Contact Page

May 7, 2019

Does your website have a contact form? If so, great!  It’s an important tool for any effective website. Keep reading – because I’m about to share some valuable ideas to make the most of your form. Don’t have a contact form yet? Totally fine. Keep reading – you’ll get great…

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voice transcription app for blog posts

Struggle with your blog? Here’s my secret.

April 30, 2019

I would like to take this opportunity to introduce you all to the wonders of the free Temi voice transcription app.  I stumbled upon it when a friend recommended it and I put it on my phone a bit hesitantly. Believe it or not I’m a relatively recent convert to…

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White Space & Your Website

April 1, 2019

I took a writing course this fall learning about memoir writing as a woman and mother. This was something new for me… I can write an informational blog post with ease, but taking my thoughts & experiences and translating them into memoir form was, to say the least, challenging. As…

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How to create your gravatar

March 6, 2019

What’s a gravatar, you wonder? It comes from the world Avatar, kind of like the avatars your kids choose for themselves while playing video games. I’m way too outside of that world to do a real comparison of the two, despite having 2 teenage boys!  Avatar was actually originally a…

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How to get unstuck with writing your doula website content

January 3, 2018

Stuck at 6cm… While I haven’t attended any births in the past few years, I see women get stuck at 6 cm all the time as a Website Doula. It goes like this: Susie the Doula starts out feeling super confident about writing website content and building her site. A…

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Millenial website design tips

Modern Web Design for Millenials

December 3, 2017

If you are a a doula or midwife today, the bulk of your client base is currently in the age bracket known as Millennials, new parents between the age of 18-34. also known as Generation Y or the Net Generation. They grew up with technology and the internet and are…

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how to lower your bounce rate

How to Lower Your Bounce Rate

November 26, 2017

The bounce rate is one of the more alarming aspects of google analytics for your doula website and can send those who are paying attention to their analytics into a tailspin of worry… A “bounce” happens every time someone visits just one page on your website, or left your site…

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Google+ Book Now Button Doulas

New! Google+ Booking Button

October 24, 2017

I’ve already written plenty about Google+, from how to create your Google places business page, to a nifty trick to create your own custom link to source client reviews on Google+. I’m delighted to share with you the new Google+ BOOK NOW BUTTON feature in coordination with a number of…

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Facebook Live Topics Tips

Facebook Live for Doulas #2: Choosing Topics

July 27, 2017

>> Not yet a fan of my Facebook page? Join me here. So I did my first facebook live yesterday! Honestly I never would have gone ahead with it if I hadn’t had a moment of insanity and actually scheduled the session a few days before via my blog and…

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Facebook Live Doula Tips

Facebook Live for Doulas #1: Why facebook live is a great fit.

July 24, 2017

Not yet a fan of my Facebook page? Join me here. Facebook Live is a relatively new feature on social media, having appeared on most of your business pages within the past year. That I have seen, it is not yet being widely used by doulas or other birth &…

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About Me page checklist tips

How to Rock your About Page

July 18, 2017

The about page is one of those that too often feels like an after thought on doula websites, much like the resources page. (See my guide to your resources page here!). The standard format seems to be a quick introductory paragraph, a list of trainings & credentials, and perhaps a…

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Doula Business Cards

Your Doula Business Cards

July 7, 2017

Way back when I started my life as a self-employed doula and a childbirth educator, a tiny business card was all I needed. It was a standard VistaPrint design (the funkiest one they had), and included my Name, Services, Phone Number, Email, and Website. Full colour on the front, blank…

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doula resources page

Rock your resources page

June 29, 2017

Oh the resources page… Perhaps the most under-utilized page on doula websites, usually consisting of no more than a list of linked resources for pregnancy and birth. But isn’t that what a resources page is SUPPOSED to be, you ask?  Well yes, and no. Yes, you want to provide great…

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how to register a domain name

How to Register a Domain Name

June 19, 2017

The mere logistics of getting started with your website journey can feel completely overwhelming at the beginning. If you’ve seen someone on a forum casually mention “registering a domain name” and you’re not even sure what a domain name is, or how to register one, let alone how to choose…

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doula website traffic analytics

Your Doula Website Traffic

June 11, 2017

What plug-in do you recommend for knowing the statistics on your doula website traffic? This is one of the questions y’all asked in my 2017 website questions survey, which I am answering bit by bit over the year to come. While the answer is partially dependent on the type of…

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google your doula business

The Truth About Googling Your Business

June 10, 2017

You’re pretty much not going to like what I have to say here. You might find it disheartening, dismaying, disempowering, disappointing, and likely a few other dis- words I’m not thinking of at the moment. Admit it – you’ve Googled yourself (along with a few exes…) It is interesting to…

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