SEO Tips for Chiropractors

By Sarah Juliusson | September 22, 2020 |
chiropractor SEO tips

I recently sat down with Dr. Danielle Eaton of Aligned Women to explore search engine optimization tips for chiropractors on her podcast. We quickly found that we have a lot in common in our approaches to supporting clients, including defining your unique niche in order to implement an effective chiropractic marketing strategy. An effective website…

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Simple Logo Design: 6 Common Design Mistakes

By Sarah Juliusson | July 6, 2020 | Comments Off on Simple Logo Design: 6 Common Design Mistakes
common doula logo design mistakes

As a web designer I have seen A LOT of logo drafts. While I do not do graphic design myself, my web design clients who choose to have an image-based logo often present me with various iterations of their concept needing feedback. Sometimes we get caught up in our ideas of all the symbols that…

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Why you really do need a website (preferably a great one!)

By Sarah Juliusson | April 27, 2020 | Comments Off on Why you really do need a website (preferably a great one!)
why you need a website

Whenever I meet with a potential client who is just starting out in their practice, the question “Do I really need a website?” inevitably comes up. There are SO MANY “should haves” when you’re just starting out – from business cards to social media, and of course a website… Then the website brings up 1001…

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Are you stuck at 6cm? Why it’s so hard to write website content.

January 2, 2016

I’ve seen a lot of doula websites in my years as a birth professional and website designer, and unfortunately a lot of them are almost exactly the same. Sure, the colors, logo & photos might vary, but the actual content tends to be boringly standard and predictable. While this might…

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Your Doula Website Submenu - A WordPress Tutorial

Making a Submenu with a Custom Link

January 1, 2016

Figuring out how to organize all that great content on your website, especially if you have a lot of services, can be a real challenge. Rather than including every single offering in the top navigation bar, why not make use of a WordPress submenu? The problem with submenus, however, is…

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domain privacy for your doula website

All you never knew you wanted to know about domain privacy

October 27, 2015

Most doulas and childbirth educators I work with on websites have never heard of domain privacy (although they do know a LOT about placentas), and bump into the question of website privacy for the first time when setting up their new domain and hosting account. The cost for domain privacy…

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client resources page doula website

Creating a Password Protected Page with PDFs

October 1, 2015

Imagine no more hours at the copy shop making handouts for your clients. No more forgetting to share a link, or losing track of a beloved resource. With a password-protected page on your website, your clients can enjoy exclusive access to your favorite resources. You can also include links to…

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doula facebook like ladder

The Downside of Facebook Like Ladders

September 22, 2015

I know how lonely Facebook can be… When you created your business Facebook page, perhaps you envisioned lively conversation on topics about birth and postpartum. You’d share a great resource, your page fans would like, comment and share, and your number of likes would grow grow grow. This is, in…

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passive income for doulas

Creating Passive Income for Doulas

June 8, 2015

One of the topics that often comes up when talking business with birth and postpartum pros is the challenge of having income streams tied to billable hours. In order to increase income to a sustainable level it is common to see birth workers adding on services such as placenta encapsulation…

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doula website link strategy

Online Links for your Birth or Postpartum Website

May 13, 2015

Getting links for your birth or postpartum website is a key component of your SEO strategy. Along with of course local listings on the websites of other local practitioners such as the midwifery clinic or chiropractic office, you can set up national or international level links on a variety of…

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search engine optimization doulas vaginal steaming

Vaginal Steaming and SEO

February 19, 2015

It would appear that a new trend has emerged in the birth industry! While doing search engine optimization for a client’s website I found a striking result in the Google keyword tool. It’s pretty crazy. Between December 2014 and January 2105 searches on Google for the terms “vaginal steaming” and…

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Is your birth practice website mobile responsive?

November 21, 2014

Big changes are happening in search!  While google often makes updates to the criteria it uses to rank sites, this week they made a big announcement: Search engine results will soon include mobile friendly labels. Basically, when you get search results listings, there will be a mobile friendly tag on…

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seo for doulas

Birth Work meets Search Engine Optimization

October 17, 2014

I’m setting out to draw a parallel between birth work and good search engine optimization in this post – probably the first time this has ever been attempted. This is inspired by my SEO BIRTH PLAN course, exploring website strategy and search engine optimization for birth & holistic professionals. Ok,…

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your doula office

Your Doula Website is Your Office

October 7, 2014

If you’re a doula, chances are you don’t rent office space where you can meet with clients. While the majority of midwives, and massage therapists, childbirth educators, and prenatal yoga teachers do have spaces they can call their own, or at least share with other practitioners, doulas tend to live…

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doula interview tips

Client Interviews: Website Tips for Doulas and Midwives

September 24, 2014

I hosted a free call recently about the Doula Interview (find the call recording here!).  It is my belief that a website is best used as a living, active tool in support of your birth practice.  A well-designed website will actually help potential clients take the next steps to learn…

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chiropractor SEO tips

SEO Tips for Chiropractors

September 22, 2020

I recently sat down with Dr. Danielle Eaton of Aligned Women to explore search engine optimization tips for chiropractors on her podcast. We quickly found that we have a lot in common in our approaches to supporting clients, including defining your unique niche in order to implement an effective chiropractic…

Read More
common doula logo design mistakes

Simple Logo Design: 6 Common Design Mistakes

July 6, 2020

As a web designer I have seen A LOT of logo drafts. While I do not do graphic design myself, my web design clients who choose to have an image-based logo often present me with various iterations of their concept needing feedback. Sometimes we get caught up in our ideas…

Read More
why you need a website

Why you really do need a website (preferably a great one!)

April 27, 2020

Whenever I meet with a potential client who is just starting out in their practice, the question “Do I really need a website?” inevitably comes up. There are SO MANY “should haves” when you’re just starting out – from business cards to social media, and of course a website… Then…

Read More
favicon 101 for doulas

Favicons 101: Why, What & How

February 10, 2020

One of the small details of web design I often get asked about is the mystery of the favicon. On Chrome, Safari and Firefox when you open up a website, the favicon appears in the top left of the tab you have open.  Over and over again I get questions…

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Border Rights and Volunteer Advocacy: What you need to know

January 8, 2020

Note: This blog post is a radical departure from my typical posts about website strategy, tips & tricks. As The Website Doula, I’ve always maintained a close relationship with my client base. We talk about your websites, yes, but we also talk about life, family, what’s important to you. This…

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How to reach new clients with content marketing

January 3, 2020

So there are all kinds of people who are looking for your business, right? Let’s talk about how to reach potential clients who are just in the early informational stages and exploring options. They want to get a bit more information, and have a question – or five… They have…

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SSL Certificate Website

Why you need an SSL Certificate

August 13, 2019

No, SSL does not stand for Spanish as a second language… Have you noticed the little green padlock symbol with the words secure starting to show up on the latest edition of Google Chrome? That little green padlock is an increasingly good thing to have. As birth professionals, trust is…

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your doula job

Doula Jobs: How to be a full-time doula

July 29, 2019

Yesterday I heard the following from a birth doula: “I finally let go of the crappy part time job that was using my vital morning time… The time when I have the most energy and focus for my business. It’s a risk, because I’m not quite financially ready, but I…

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How to take a doula holiday

July 8, 2019

I’m headed out on holiday this week! As happens every year, we are loading the car with camping gear and headed to a beautiful place for unknown adventures. This year’s destination is the badlands of South Dakota. I’m excited for rugged terrain, blue skies, and wide open expanses (I know,…

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The path to becoming a doula

June 13, 2019

One of the things I love about working with birth and postpartum professionals as a web designer is hearing how each of you came to this path. Perhaps it was your own birth experience, supporting a friend in birth, reading Ina May Gaskin, or a purely chance encounter that lead…

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headshot for your website tips

Why is it so hard to get a website headshot?

May 14, 2019

SPOILER ALERT: You’re going to see lots of old photos of me in this post! Today’s blog post is inspired by a post by a birth doula over in the Doula Toolbox Community on Facebook (check it out!). I’ve just joined the group to offer occasional tips & tricks to…

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Get More Clients With an Effective Contact Page

May 7, 2019

Does your website have a contact form? If so, great!  It’s an important tool for any effective website. Keep reading – because I’m about to share some valuable ideas to make the most of your form. Don’t have a contact form yet? Totally fine. Keep reading – you’ll get great…

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