birth work seo analogy

Birth Work meets Search Engine Optimization

April 24, 2013

I’m setting out to draw a parallel between birth work and good search engine optimization in this post – probably the first time this has ever been attempted. Quick Note: If you’re interested in learning more about SEO, be sure to sign up at the bottom of this post for…

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new doula business

Labyrinth of a New Birth Business

April 23, 2013

I’ve been working with Labyrinth images for years in my Birthing from Within practice, thanks to the visionary work of Pam England (check out her book the Labyrinth of Birth!)  So it’s not surprising that I can relate the labyrinth to the experience of self-employment – much like I can…

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becoming a doula

The path to becoming a doula

May 22, 2012

One of the things I love about mentoring birth professionals is hearing how each of you came to this path. Perhaps it is your own birth experience, supporting a friend in birth, reading Ina May Gaskin, or a purely chance encounter that leads us down this path. It is not…

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holistic marketing for doulas

Holistic Marketing for Doulas

April 6, 2012

Marketing: The action or business of promoting and selling products or services. Blech. For most birth professionals and other holistic health practitioners, the traditional sales-oriented marketing techniques just don’t feel like the right match for our style and values. In addition, most of us don’t have a background in business…

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business tips for new doulas

Top 5 Tips for a New Doula Business

March 7, 2012

I was delighted to write a guest blog for Doula Trainings International this week on being a business savvy doula, including tips for new doulas just starting their business.  While it was written to doulas, these ideas apply equally to any holistic health practitioner who is striving to cultivate her…

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