safe domain name research

How to safely research domain names in 2023

By Sarah Juliusson | March 11, 2021

So you thought of your perfect domain name. Great! Innocently, you hop online to check domain availability – has someone else already thought of your dream domain name? You’ve heard a lot about GoDaddy as a host so you use the GoDaddy domain name search…

instagram or facebook? social media for doulas

Do you need instagram AND facebook? Social Media for Doulas

By Sarah Juliusson | March 3, 2021

A doula recently asked me >> “Do I HAVE to do both Instagram AND Facebook?” First, you actually don’t HAVE to do either social media platform. There are other pathways to marketing your business such as search engine optimization and word-of-mouth referrals. If you’re truly…

website confidence

A new website is like fabulous new dress – with pockets

By Sarah Juliusson | February 21, 2021

Hey everyone! So I was antique shopping one day last fall (back when we could randomly wander into shops and browse for hours – remember that?!) and in the very back of this shop I found a clothing rack. And on that rack was what…

define your niche

Finding and defining your Niche

By Sarah Juliusson | February 17, 2021

“If you don’t have the guts be a meaningful specific, why do you think you can succeed as a wandering generality?” Those words of wisdom on niching came from Seth Godin and a podcast interview with Amy Porterfield of Online Marketing Made Easy. I listened…

reasons to have a blog

Website Hosting and Domain Registration for Wellness Websites

By Sarah Juliusson | February 15, 2021

If you are a wellness or holistic practitioner, such as a doula, chiropractor, midwife, acupuncturist or therapist, you are likely looking for a website host that will provide great tech support, not oversell you on hosting packages you don’t need, and that will keep your…

woman texting. learn how to create a sms link for websites

How to add SMS links to your website

By Sarah Juliusson | February 7, 2021

REALITY:  Chances are good that the majority of your site visitors are arriving on your site via text. I’m going to show you a special trick. With just a bit of code (I’ll show you how!), you can allow potential clients to click-to-text, and even…

doula business cards

Your Doula Business Cards for 2021

By Sarah Juliusson | January 7, 2021

Way back when I started my life as a self-employed doula and a childbirth educator, a tiny business card was all I needed. It was a standard VistaPrint design (the funkiest one they had) and included my Name, Services, Phone Number, Email, and Website. Full…

chiropractor SEO tips

Choosing keywords for your chiropractic website

By Sarah Juliusson | September 22, 2020

I recently sat down with Dr. Danielle Angela on the Health and Wellness Practitioners Podcast to explore search engine optimization tips for chiropractor clinic websites on her podcast. We quickly found that we have a lot in common in our approaches to supporting clients, including…

common doula logo design mistakes

Simple Logo Design: 6 Common Design Mistakes

By Sarah Juliusson | July 6, 2020

As a web designer I have seen A LOT of logo drafts. While I do not do graphic design myself, my web design clients who choose to have an image-based logo often present me with various iterations of their concept needing feedback. Sometimes we get…

why you need a website

Why you really do need a website (preferably a great one!)

By Sarah Juliusson | April 27, 2020

Whenever I meet with a potential client who is just starting out in their practice, the question “Do I really need a website?” inevitably comes up. There are SO MANY “should haves” when you’re just starting out – from business cards to social media, and…


doula website design (6)

I do my best to include helpful posts for your online strategy and your holistic business. Whether you are a midwife, chiropractor, doula, or non-profit / advocacy organization, you will find tips & tricks to improve your website and use it as a creative tool to get more clients.

Have a topic you'd like to learn more about? Email me at and let me know!