Top 8 reasons to have a blog

reasons to have a blog

As you might imagine, I can list lots of great reasons to have a blog. However, if there is one thing that I can rely on causing looks of panic or downright resistance in a client call it’s bringing up the idea of having a blog. I get it. Blogging is daunting. You have to…

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How to safely research domain names in 2021

safe domain name research

So you thought of your perfect domain name. Great! Innocently, you hop online to check domain availability – has someone else already thought of your dream domain name? You’ve heard a lot about GoDaddy as a host so you use the GoDaddy domain name search tool to see if it is available. Seems like a…

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Do you need instagram AND facebook? Social Media for Doulas

instagram or facebook? social media for doulas

A doula recently asked me >> “Do I HAVE to do both Instagram AND Facebook?” First, you actually don’t HAVE to do either social media platform. There are other pathways to marketing your business such as search engine optimization and word-of-mouth referrals. If you’re truly going to be miserable on a particular social media platform…

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Finding and defining your Niche

define your niche

“If you don’t have the guts be a meaningful specific, why do you think you can succeed as a wandering generality?” Those words of wisdom on niching came from Seth Godin and a podcast interview with Amy Porterfield of Online Marketing Made Easy. I listened to it a few days ago as I was driving…

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Website Hosting and Domain Registration for Wellness Websites

reasons to have a blog

If you are a wellness or holistic practitioner, such as a doula, chiropractor, midwife, acupuncturist or therapist, you are likely looking for a website host that will provide great tech support, not oversell you on hosting packages you don’t need, and that will keep your website safe & sound. So many wellness practitioners I meet…

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How to add SMS links to your website

woman texting. learn how to create a sms link for websites

REALITY:  Chances are good that the majority of your site visitors are arriving on your site via text. I’m going to show you a special trick. With just a bit of code (I’ll show you how!), you can allow potential clients to click-to-text, and even draft a message for them to send! This is perfect…

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Your Doula Business Cards for 2021

doula business cards

Way back when I started my life as a self-employed doula and a childbirth educator, a tiny business card was all I needed. It was a standard VistaPrint design (the funkiest one they had) and included my Name, Services, Phone Number, Email, and Website. Full colour on the front, blank on the back. Old school…

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SEO Tips for Chiropractors

chiropractor SEO tips

I recently sat down with Dr. Danielle Eaton of Aligned Women to explore search engine optimization tips for chiropractors on her podcast. We quickly found that we have a lot in common in our approaches to supporting clients, including defining your unique niche in order to implement an effective chiropractic marketing strategy. An effective website…

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Simple Logo Design: 6 Common Design Mistakes

common doula logo design mistakes

As a web designer I have seen A LOT of logo drafts for doulas, midwives, lactation consultants & other wellness websites. While I do not do graphic design myself, my web design clients who choose to have an image-based logo often present me with various iterations of their concept needing feedback. Sometimes we get caught…

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Why you really do need a website (preferably a great one!)

why you need a website

Whenever I meet with a potential client who is just starting out in their practice, the question “Do I really need a website?” inevitably comes up. There are SO MANY “should haves” when you’re just starting out – from business cards to social media, and of course a website… Then the website brings up 1001…

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Favicons 101: Why, What & How

favicon 101 for doulas

One of the small details of web design I often get asked about is the mystery of the favicon. On Chrome, Safari and Firefox when you open up a website, the favicon appears in the top left of the tab you have open.  Over and over again I get questions such as: How do I…

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